• by Fern Siegel , July 21, 2023

The health-wellness ad agency AbelsonTaylor has formed AbelsonTaylor Group, which will serve as the parent company of the organization’s healthcare businesses.

The group comprises four business units: flagship agency AbelsonTaylor, AT Nutrient, an agency for challenger brands and category competitors with existing AbelsonTaylor clients; Dose, a full-service production studio; and AT Activate, a self-managed media implementation group that purchases paid media across all platforms.

In the past year, the organization transformed its marketing intelligence and media capabilities, adding in-house media purchasing capabilities to better serve clients.

The Chicago-based company has increased its offerings in engagement strategy and artificial intelligence to enhance customer experience marketing.

Jeff Berg, who will serve as president of AbelsonTaylor Group, said: "Establishing AbelsonTaylor Group enables us to fully leverage our strategic, creative and technical skills and take on a broader range of clients and assignments."