- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- MediaCom Names Its First Global Chief Technology Officer
MAD, Steve McClellan - Friday, September 27, 2019
Based in London, Nadine Thomson is tasked with helping clients take fu ...
- Who Are The Industry's Future Leading Pontificators?
MAD, Larissa Faw - Friday, September 27, 2019
Advertising Week attendees were eager to chime in with their thoughts abo ...
- Horizon Media Announces 'Big' New Hire (With Familiar Last Name)
MAD, Larissa Faw - Monday, September 30, 2019
Horizon Media is hiring John Koenigsberg as general manager of Big, t ...
- R/GA Bolsters Senior Executive Team
People on the Move, Steve McClellan - Friday, September 27, 2019
Interpublic’s R/GA has promoted Jess Greenwood to global chief marketing officer. S ...
- Xaxis' Bidon: 'We Have Forgotten The Creative Side'
RTBlog, Joe Mandese - Monday, September 30, 2019
Xaxis is shifting from simply using data to identify and target peop ...
- Whopper, NYT Campaigns Win Big At Clio Awards
MAD, Steve McClellan - Thursday, September 26, 2019
Burger King picked up Advertiser of the Year honors while McCann ...
- Out Of The Box: Balancing Data, Discovery And Privacy
MAD, Jim Misener - Thursday, September 26, 2019
While I may feel protective of the personal data that could ...
- Stagwell's MMI Promotes Malek To CEO
MAD, Steve McClellan - Thursday, September 26, 2019
Maggie Malek has served at MMI for nearly a decade, most recent ...
- Despite Pledges By The Industry, Adland Isn't Becoming More Diverse
MAD, Larissa Faw - Thursday, September 26, 2019
Although the advertising, media and tech industry has eagerly made pledges a ...
- WT Appoints Dawson Global Chief Strategy Officer
People on the Move, Steve McClellan - Thursday, September 26, 2019
WPP’s Wunderman Thompson has appointed Neil Dawson Global Chief Strategy Officer. He’ ...
- Accenture Seeks 'Competitive Advantage' With New Operations Hub
MAD, Larissa Faw - Wednesday, September 25, 2019
Accenture is opening a new marketing operations hub in Mumbai, India design ...
- Sorrell: Short The Stock Of The Holding Company That Wins Disney
MAD, Larissa Faw - Wednesday, September 25, 2019
Sorrell believes that the pricing guarantees and promises made to land t ...
- BBH Names Borgstrom Global CCO
People on the Move, Steve McClellan - Wednesday, September 25, 2019
Publicis Groupe’s BBH Worldwide is promoting Joakim Borgstrom, the current Chief Creati ...
- 'The New York Times' Dissolves HelloSociety Influencer Agency
Publishers Daily, Sara Guaglione - Wednesday, September 25, 2019
By next year, the newspaper will combine HelloSociety's services with Fake Lov ...
- Why Terri & Sandy Launched "#freedroga' Campaign
MAD, Larissa Faw - Tuesday, September 24, 2019
"I was really nervous," said T&S partner Sandy Greenberg at an Advertisi ...
- ANA Finds Rebates Still A Major Client-Agency Trust Issue
MAD, Steve McClellan - Tuesday, September 24, 2019
Other issues contributing to the breakdown of trust included invalid traffic a ...
- Sadoun: Epsilon Deal Was 'Expensive' But Essential
MAD, Larissa Faw - Tuesday, September 24, 2019
The Publicis Groupe CEO told an Advertising Week crowd that the transacti ...
- Engine Taps New Insights CEO
People on the Move, Larissa Faw - Tuesday, September 24, 2019
Engine is promoting Don Simons from managing director, business development of t ...
- 'New York' To Launch Production Company, Signs With WME
Publishers Daily, Melynda Fuller - Tuesday, September 24, 2019
'New York' will also launch a TV and film production initiative, T ...
- Fact & Fiction Scoops Up Blue Ribbon, SorBabes Assignments
Accounts on the Move, Larissa Faw - Monday, September 23, 2019
Wells Enterprises is appointing Fact & Fiction as exclusive agency partner f ...
- M&C Saatchi Shares Halve As Accountancy Probe Grinds On
Around the Net In MAD London, Sean Hargrave - Tuesday, September 24, 2019
Shares in M&C Saatchi have halved in the past six weeks alon ...
- AARP Calls Out Adland For Stereotypical Portrayals Of Older Americans
MAD, Larissa Faw - Monday, September 23, 2019
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" ...
- Rufus Taps Kanagasabapathy For U.S. Strategy Role
MAD, Steve McClellan - Monday, September 23, 2019
Kumar Kanagasabapathy is responsible for providing strategic direction for the agency's Amaz ...
- AMP Agency Adds Creative Lead
People on the Move, Larissa Faw - Monday, September 23, 2019
Dan Richards is jumping from the client side to join AMP Agen ...
- Ad Leaders Pledge To Combat Climate Change
MAD, Larissa Faw - Friday, September 20, 2019
The Potential Energy Coalition has organized this pledge in partnership with t ...
- Cuomo, De Blasio And Colle McVoy Welcome Attendees To NY Advertising Week
MAD, Larissa Faw - Saturday, September 21, 2019
Colle McVoy has taken its own page in the Advertising Week progr ...
- Former TMA CCO Alexander Sues DMA, 'Adweek' And Reporter Patrick Coffee
Mediapsssst, Richard Whitman - Friday, September 20, 2019
The lawsuit comes nearly two years after Joe Alexander was terminated fr ...
- Former Unilever CMO Keith Weed To Join WPP Board
MAD, Steve McClellan - Thursday, September 19, 2019
Weed knows the company well -- Unilever is a major WPP clien ...
- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepa ...