Engine Taps New Insights CEO

Engine is promoting Don Simons from managing director, business development of the agency's insights group to CEO, Insights, North America as the insights business pivots into a more modern data and analytics-driven product suite. He replaces Oliver Rust, who moved to Hong Kong to oversee APAC for Engine. Before arriving at Engine, Simons had a lengthy tenure at GfK spanning more than two decades.


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