- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Potato Taps Tell For NA Leadership Role
People on the Move, Larissa Faw - Monday, October 7, 2019
AKQA's digital production studio Potato has named Perry Tell senior vice presiden ...
- Modelo Taps AR For Day Of The Dead Campaign
AI & IoT Daily, Chuck Martin - Monday, October 7, 2019
The AR experience, created with Groove Jones, depicts traditional imagery on ...
- Controversy Swirls Around Disney's Multibillion-Dollar Ad Review
MAD, Larissa Faw - Monday, October 7, 2019
It appears there are three main financial easements that Disney is seeki ...
- IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
MediaDailyNews, Joe Mandese - Monday, October 7, 2019
A year after its $2.3 billion bet to acquire Big Data compa ...
- Horizon, Carat YTD New Business Leaders
Mediapsssst, Richard Whitman - Monday, October 7, 2019
That's according to R3 Worldwide, which is out with its latest med ...
- Colle McVoy Hires Weiner As Experience Design Director
People on the Move, Larissa Faw - Friday, October 4, 2019
Colle McVoy is hiring Sophia Wiener as the agency's first experience desi ...
- DEG Lands Salvation Army's Digital Duties
Accounts on the Move, Larissa Faw - Thursday, October 3, 2019
The Salvation Army is awarding DEG, Linked by Isobar as the nonprofit ...
- 9thWonder's Consumer X Transcends Multicultural Marketing
MAD, Larissa Faw - Thursday, October 3, 2019
9thWonder is introducing a new practice focused on demographics outside of tradition ...
- Michael Fanuele Departs General Mills For Assembly
MAD, Larissa Faw - Thursday, October 3, 2019
Assembly is appointing Michael Fanuele as president to help lead the med ...
- Mering Erases Carson From Agency Name
MAD, Larissa Faw - Thursday, October 3, 2019
MeringCarson is returning to its roots after ex-partner Greg Carson departed ...
- The Roundel Disney Deal: A Harbinger Of Things To Come?
MediaDailyNews, Sarah Ivey - Friday, October 4, 2019
When they run a tv ad on Disney's channels, advertisers can n ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Friday, October 4, 2019
He's off for some R&R and will be back soon. ...
- McCann London Appoints New Managing Director
People on the Move, Larissa Faw - Thursday, October 3, 2019
McCann London is appointing Jessica Tamsedge as managing director, replacing Sheryl Marjora ...
- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Research Intelligencer, Joe Mandese - Friday, October 4, 2019
Following earnings reports that major consumer goods marketers' earnings have been sufferi ...
- Discussion: Two Paths to the Publisher Agency Model
Show Daily, Nina Lentini - Friday, October 4, 2019
Neither agency is going after any Fortune 500 companies. "Our right ...
- Team One Lands Jacuzzi Business
Accounts on the Move, Larissa Faw - Thursday, October 3, 2019
Jacuzzi Brands is appointing Publicis Groupe's Team One as its agency partne ...
- MediaCom Looks Set To Move Into Former FT Office
Around the Net In MAD London, Sean Hargrave - Thursday, October 3, 2019
"Campaign" is reporting on strong industry rumours that MediaCom is to mo ...
- AnalogFolk Appoints Former Publicis Boss As Global CEO
Around the Net In MAD London, Sean Hargrave - Thursday, October 3, 2019
AnalogFolk has bought the consultancy set up by former Publicis boss G ...
- Bishop Integrated Rebrands As Brock & Belle
MAD, Larissa Faw - Wednesday, October 2, 2019
The rebranding reflects its evolution from a production studio into a full-servi ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Thursday, October 3, 2019
He's off for some R&R and will be back soon. ...
- Hill Holliday Health Adds Bennett As Managing Director
People on the Move, Larissa Faw - Wednesday, October 2, 2019
Hill Holliday is hiring Linda Bennett as managing director to co-lead t ...
- Partners + Napier Reveals Leadership Change
MAD, Larissa Faw - Tuesday, October 1, 2019
Partners + Napier is reshuffling its leadership team with founder-CEO Sharon Napi ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Wednesday, October 2, 2019
He's off for some R&R and will be back soon. ...
- UM Studios Adds Dawn Reese As New SVP/MD
People on the Move, Larissa Faw - Tuesday, October 1, 2019
IPG Mediabrands' UM is hiring Dawn Reese, ex-StyleHaul, as senior vice presiden ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- IPG's Reprise Elevates Dimitri Maex To Global CEO
MAD, Larissa Faw - Monday, September 30, 2019
Daryl Lee, CEO, IPG Mediabrands, said Maex's experience makes him uniquely ab ...
- Publicis Sapient Names Buley Experience Research Lead
MAD, Larissa Faw - Tuesday, October 1, 2019
Buley will be working directly with Chief Experience Officer John Maeda ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Tuesday, October 1, 2019
He's off for some R&R and will be back soon. ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...