Canada's Bishop Integrated is rebranding as Brock & Belle to reflect its evolution from a production studio into a full-service agency that delivers strategy, analytics, creative and production.
The overhaul is also designed to help the agency narrow its focus to the food and beverage (F&B) industry.
"We looked to take a more targeted approach to the F&B space," says president Ryan Sookhoo, noting its existing client roster, including Metro and Kraft, all from these categories.
Even potential brand partners are likely rooted in previous F&B relationships.
"Our existing clients at Maple Leaf began to move to other companies, which helped expand our client base as they were keen on continuing our relationship due to our reputation of fantastic client service and our history of over-delivering."
The agency views this makeover as a proof of concept for potential clients.
"We’ve approached this rebrand as a passion project that has allowed us to come together as a company to demonstrate our strategic abilities and innovative creative," he says.
While the agency will continue to be led by Sookhoo, Brock & Belle is appointing Chris Marshall, ex-Rogers Communications, as vice president/creative director, and Ashley Oosterom, ex-THP, as vice president, business development.
"With the addition of Chris and Ashley to our team, we are confident our 360° approach to campaigns will drive real results for our partners," he says.
The name Brock & Belle was selected because it represents "strength and beauty," he explains. "We perform the heavy lifting to create something beautiful for our clients, and inclusiveness. We all work together as stakeholders to accomplish our goals in an omnichannel marketing and integrated media approach."