The remit encompasses digital strategy, creative, analytics and support across channels, as well as full-service email campaign management and Salesforce Marketing Cloud implementation services.
The agency will also complete what it calls a digital ecosystem audit.
The Eastern Territory has historically worked with multiple agencies for digital services. The organization is consolidating the work under one shop for the first time. The selection also marks the fourth and final U.S. territory of The Salvation Army to partner with DAN's DEG for some form of digital agency services.