- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
MAD, Gonzalo Del Fa - Tuesday, April 21, 2020
Cultural IQ has never been more important. Here are three marketing tren ...
- To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
To help the entire advertising and media community through the pandemic a ...
- Sweat + Co Launches Agency Consulting Practice
MAD, Steve McClellan - Monday, April 20, 2020
The practice is designed to help agencies weather the COVID-19 crisis a ...
- Agencies Expect A 20% Revenue Drop Over COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2020
"Campaign" is reporting on research that suggests the finance bosses at t ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- The RFP Plateau: Ad And PR Providers See Declines During COVID-19 Crisis
Email Insider, Ray Schultz - Monday, April 20, 2020
A third of all proposal teams report a falloff in RFP volum ...
- Summer Internships Are Revamped Amid Health Crisis
MAD, Larissa Faw - Friday, April 17, 2020
Some are cancelled or postponed while others are being reshaped for digit ...
- GroupM's Retail Media Specialist Triad Is Closing Its Doors
Mediapsssst, Richard Whitman - Sunday, April 19, 2020
The company attributed the move to the combined impact of the pandem ...
- How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
To help marketers and agencies navigate the underlying shifts in consumer behavi ...
- Sorrell Predicts Q2's 'Bloodbath' Will Prompt Holding Companies To Sell Agencies
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2020
Sir Martin Sorrell has predicted Q2 will be a "bloodbath" that wi ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digit ...
- Commercial Production Adjusts To The WFH Era
MAD, Larissa Faw - Thursday, April 16, 2020
A recent BBDO SF spot was produced remotely with tools like Faceti ...
- This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
In the fourth edition of a special COVID-19 series, IPG Media Lab ...
- Analysts Downgrade Industry Stock Prices, Especially For Nielsen
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
The equity research team at BMO Capital Markets is maintaining ratings f ...
- Aloysius Butler & Clark Helps Hospitals Say Thanks To Their Workers
Mediapsssst, Richard Whitman - Thursday, April 16, 2020
The agency is offering hospitals customized ads and posters free of char ...
- Stimulus Checks Stimulating Ecommerce, Per Search Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Several search agencies have begun to see an increase in ecommerce ...
- Horizon Media Charts Emoji Usage During The Pandemic
MAD, Steve McClellan - Wednesday, April 15, 2020
The agency found a shift away from carefree chatter to a mo ...
- DAN Acquires 100% Ownership of Merkle
MAD, Steve McClellan - Wednesday, April 15, 2020
The company acquired a majority stake in Merkle in 2016 with ...
- New Platform Givsly Purposely Connects Agencies And Marketers
MAD, Steve McClellan - Tuesday, April 14, 2020
Givsly provides a way for agencies and others to secure virtual meetin ...
- Dentsu Aegis Network Confirms Cost-Cutting Program
MAD, Steve McClellan - Tuesday, April 14, 2020
The company's measures include salary cuts and job furloughs to protect ...
- Omnicom Confirms Staff And Salary Cuts, Other Steps In Response To Pandemic
MAD, Steve McClellan - Tuesday, April 14, 2020
The tough news was disclosed by CEO John Wren in an upda ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversatio ...
- Farmers, Progressive Launch New Creative
Marketing Daily, Tanya Gazdik - Tuesday, April 14, 2020
The Farmers spot from RPA focuses on reassuring customers, while two n ...
- Minneapolis Agency Solve Offers WFH Internship Program
Mediapsssst, Richard Whitman - Tuesday, April 14, 2020
"Recruitment" videos reinforce what a great idea it is to work remotely-w ...
- Doner LA Adds Brand Strategist
People on the Move, Larissa Faw - Tuesday, April 14, 2020
Eddie Moraga has been upgraded from freelancer to permanent status at Don ...
- Publicis Groupe Discloses $500 Million Cost-Cutting Plan As It Issues Q1 Results Early
MAD, Larissa Faw - Monday, April 13, 2020
The Groupe posted net revenue of $2.71 billion (EUR2.48 billion), up 17. ...
- Volkswagen, Kia Offer Help During Pandemic
Marketing Daily, Tanya Gazdik - Monday, April 13, 2020
Some auto brands aid the needy while others provide backdrops for Zo ...
- Barbarian Appoints Sidhu Executive Creative Director
People on the Move, Steve McClellan - Monday, April 13, 2020
Cheil Worldwide digital agency Barbarian has appointed Resh Sidhu executive creative directo ...
- Publicis Groupe's Marcel Rolls Out In U.S.
MAD, Larissa Faw - Friday, April 10, 2020
More than 14,010 Publicis Groupe employees in the U.S. activated profiles ...
- BSSP Reveals Dr. Fauci Fan Appreciation Project
MAD, Larissa Faw - Friday, April 10, 2020
Butler, Shine, Stern & Partners (BSSP) is seeking to transform one ...