- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Research Intelligencer, Joe Mandese - Friday, October 4, 2019
Following earnings reports that major consumer goods marketers' earnings have been sufferi ...
- Discussion: Two Paths to the Publisher Agency Model
Show Daily, Nina Lentini - Friday, October 4, 2019
Neither agency is going after any Fortune 500 companies. "Our right ...
- Team One Lands Jacuzzi Business
Accounts on the Move, Larissa Faw - Thursday, October 3, 2019
Jacuzzi Brands is appointing Publicis Groupe's Team One as its agency partne ...
- MediaCom Looks Set To Move Into Former FT Office
Around the Net In MAD London, Sean Hargrave - Thursday, October 3, 2019
"Campaign" is reporting on strong industry rumours that MediaCom is to mo ...
- AnalogFolk Appoints Former Publicis Boss As Global CEO
Around the Net In MAD London, Sean Hargrave - Thursday, October 3, 2019
AnalogFolk has bought the consultancy set up by former Publicis boss G ...
- Bishop Integrated Rebrands As Brock & Belle
MAD, Larissa Faw - Wednesday, October 2, 2019
The rebranding reflects its evolution from a production studio into a full-servi ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Thursday, October 3, 2019
He's off for some R&R and will be back soon. ...
- Hill Holliday Health Adds Bennett As Managing Director
People on the Move, Larissa Faw - Wednesday, October 2, 2019
Hill Holliday is hiring Linda Bennett as managing director to co-lead t ...
- Partners + Napier Reveals Leadership Change
MAD, Larissa Faw - Tuesday, October 1, 2019
Partners + Napier is reshuffling its leadership team with founder-CEO Sharon Napi ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Wednesday, October 2, 2019
He's off for some R&R and will be back soon. ...
- UM Studios Adds Dawn Reese As New SVP/MD
People on the Move, Larissa Faw - Tuesday, October 1, 2019
IPG Mediabrands' UM is hiring Dawn Reese, ex-StyleHaul, as senior vice presiden ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- IPG's Reprise Elevates Dimitri Maex To Global CEO
MAD, Larissa Faw - Monday, September 30, 2019
Daryl Lee, CEO, IPG Mediabrands, said Maex's experience makes him uniquely ab ...
- Publicis Sapient Names Buley Experience Research Lead
MAD, Larissa Faw - Tuesday, October 1, 2019
Buley will be working directly with Chief Experience Officer John Maeda ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Tuesday, October 1, 2019
He's off for some R&R and will be back soon. ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- MediaCom Names Its First Global Chief Technology Officer
MAD, Steve McClellan - Friday, September 27, 2019
Based in London, Nadine Thomson is tasked with helping clients take fu ...
- Who Are The Industry's Future Leading Pontificators?
MAD, Larissa Faw - Friday, September 27, 2019
Advertising Week attendees were eager to chime in with their thoughts abo ...
- Horizon Media Announces 'Big' New Hire (With Familiar Last Name)
MAD, Larissa Faw - Monday, September 30, 2019
Horizon Media is hiring John Koenigsberg as general manager of Big, t ...
- R/GA Bolsters Senior Executive Team
People on the Move, Steve McClellan - Friday, September 27, 2019
Interpublic’s R/GA has promoted Jess Greenwood to global chief marketing officer. S ...
- Xaxis' Bidon: 'We Have Forgotten The Creative Side'
RTBlog, Joe Mandese - Monday, September 30, 2019
Xaxis is shifting from simply using data to identify and target peop ...
- Whopper, NYT Campaigns Win Big At Clio Awards
MAD, Steve McClellan - Thursday, September 26, 2019
Burger King picked up Advertiser of the Year honors while McCann ...
- Out Of The Box: Balancing Data, Discovery And Privacy
MAD, Jim Misener - Thursday, September 26, 2019
While I may feel protective of the personal data that could ...
- Stagwell's MMI Promotes Malek To CEO
MAD, Steve McClellan - Thursday, September 26, 2019
Maggie Malek has served at MMI for nearly a decade, most recent ...
- Despite Pledges By The Industry, Adland Isn't Becoming More Diverse
MAD, Larissa Faw - Thursday, September 26, 2019
Although the advertising, media and tech industry has eagerly made pledges a ...
- WT Appoints Dawson Global Chief Strategy Officer
People on the Move, Steve McClellan - Thursday, September 26, 2019
WPP’s Wunderman Thompson has appointed Neil Dawson Global Chief Strategy Officer. He’ ...
- Accenture Seeks 'Competitive Advantage' With New Operations Hub
MAD, Larissa Faw - Wednesday, September 25, 2019
Accenture is opening a new marketing operations hub in Mumbai, India design ...
- Sorrell: Short The Stock Of The Holding Company That Wins Disney
MAD, Larissa Faw - Wednesday, September 25, 2019
Sorrell believes that the pricing guarantees and promises made to land t ...
- BBH Names Borgstrom Global CCO
People on the Move, Steve McClellan - Wednesday, September 25, 2019
Publicis Groupe’s BBH Worldwide is promoting Joakim Borgstrom, the current Chief Creati ...