- Report: ROI Is Top Concern Of Social Marketers
MAD, Larissa Faw - Wednesday, December 19, 2018
In the content realm, social marketers appear misaligned with consumer preferences, bas ...
- What's Old Is New Again: The Annual Joy Delivered by Analog Catalogs
MAD, Brooke Lawler - Wednesday, December 19, 2018
I was reminded recently of the power low-tech plays in driving consum ...
- Circus Maximus Hires Content Strategy Director
People on the Move, Larissa Faw - Wednesday, December 19, 2018
Circus Maximus has hired Ashley Richardson-George as the shop's content strategy direct ...
- Know-How, Not Tech, Is Needed By Email Marketers, Agency Co-Founder Says
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
Email needs to be integrated with other channels, says Dan Rutberg, C ...
- Dentsu Aegis Network Acquires DEG
MAD, Steve McClellan - Tuesday, December 18, 2018
The combination will form a powerhouse U.S. digital agency offering experience, commer ...
- More Holiday Wishes From Agencies
MAD, Larissa Faw - Tuesday, December 18, 2018
In the final week before Christmas, more agencies are issuing season's greetin ...
- Midnight Oil Adds Strategist To Its Gaming Practice
People on the Move, Steve McClellan - Tuesday, December 18, 2018
Burbank, CA-based agency Midnight Oil has hired Jack Appleby as director/creative strateg ...
- Stirista Offers Web Data Service That Could Fuel Email Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, December 18, 2018
Visitor ID Graph allows firms to send permission-based emails based on Stirista ...
- Survey: People Feeling Less Charitable This Year
MAD, Larissa Faw - Monday, December 17, 2018
Those specifically planning to donate to disaster relief has decreased 18% ov ...
- Destress For The Holidays With Decision Science
MAD, Karen Raidel - Tuesday, December 18, 2018
It might help you better understand why the same issues keep comi ...
- Omnicom Joins The #Valuable Movement
Mediapsssst, Richard Whitman - Tuesday, December 18, 2018
A new movement -- #valuable -- is pushing hard for businesses ...
- Hero Digital Adds First CMO
People on the Move, Larissa Faw - Monday, December 17, 2018
Hero Digital has appointed Kenneth Parks as the customer experience agency's fir ...
- Agencies Celebrate Season In Traditional, Bizarre (But Always Creative) Ways
MAD, Larissa Faw - Friday, December 14, 2018
The newly rebranded Crispin Porter Bogusky live-streamed its challenge pitting "The Chairma ...
- MDC Partners To Pay Bonuses To Senior Managers For Not Quitting
MAD, Larissa Faw - Sunday, December 16, 2018
The awards are conditioned on continued employment through the successful closing ...
- Dentsu Aegis To Acquire Videobeat Networks
Mediapsssst, Richard Whitman - Monday, December 17, 2018
The media and content agency focuses on TV and online video campaig ...
- Deutsch LA Adds New Creative Lead
People on the Move, Larissa Faw - Sunday, December 16, 2018
Deutsch is promoting Brett Craig to partner/chief creative officer of the agency ...
- Castree Elevated To CEO GroupM North America
MAD, Steve McClellan - Thursday, December 13, 2018
Castree, previously CEO at Wavemaker, succeeds Brian Lesser who left for AT& ...
- CP+B Is Now CPB+
MAD, Larissa Faw - Thursday, December 13, 2018
Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CP ...
- WPP Taps Digitas Veteran Laurent Ezekiel For New CMO/Growth Role
Mediapsssst, Richard Whitman - Thursday, December 13, 2018
Digitas has named Jodi Robinson sole president of its North American regio ...
- Grey London Adds Creative Chairman
People on the Move, Larissa Faw - Thursday, December 13, 2018
Grey London is appointing Adrian Rossi as the agency's first-ever creative chairm ...
- Accenture Interactive Acquires Adaptly
MAD, Larissa Faw - Wednesday, December 12, 2018
The programmatic firm partners with digital platforms, including Amazon, Facebook, Google, Instagr ...
- The Martin Agency's New GEICO Group Account Director
People on the Move, Steve McClellan - Wednesday, December 12, 2018
The Martin Agency has promoted Matt Mattox from group strategy director ...
- Channel 4's CMO Departs To Set Up Own Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, December 12, 2018
Channel 4's CMO, Dan Brooke, is departing to set up what ...
- WPP Outlines Transformation Plans
MAD, Steve McClellan - Tuesday, December 11, 2018
The firm will focus on four areas: communications, experience, commerce and technolo ...
- MacNevin Promoted To Global CEO MRM//McCann
MAD, Steve McClellan - Tuesday, December 11, 2018
She's credited with helping to bring a number of new clients ...
- Jack Morton Launches Innovation-Focused Genuine X
MAD, Larissa Faw - Tuesday, December 11, 2018
Jack Morton's executive creative director Damian Ferrar will shift from that ro ...
- In Living Colour: WPP's New Constantly In-Motion Logo
Mediapsssst, Richard Whitman - Tuesday, December 11, 2018
The holding company has spruced up its brand look to go alo ...
- RPA Adds Two Female CDs
People on the Move, Larissa Faw - Tuesday, December 11, 2018
Los Angeles-based agency RPA is elevating Krystle Mullin and Ariel Shukert w ...
- De Nardis Leaving OMG At Year's End
MAD, Steve McClellan - Monday, December 10, 2018
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, is leavi ...
- Creativity At The Core Of Plan A's New Holding Company Model
MAD, Larissa Faw - Monday, December 10, 2018
Badger & Winters is the latest agency to join the network, whi ...