McCann Worldgroup has
promoted Kate MacNevin to global CEO at its CRM unit MRM//McCann.
Previously MacNevin was president and chief operating officer and has led the agency in that role. The global CEO post
has been vacant since the departure of Michael McLaren in 2016.
With MacNevin at the helm, MRM//McCann has added a significant number of major new global clients to its roster including
Honeywell, Corning, Subway, Clarks Shoes, L'Oréal, Crystal Cruises, Hitachi and Party City, growing the agency’s revenue in 2018 by 15%.
MacNevin first joined McCann
in Toronto in 2006 and was named to head the agency's Canadian General Motors business in 2009. She moved to Detroit in 2012, where she became executive director of global
operations for Commonwealth//McCann, Chevrolet’s global AOR. In 2014, she was promoted to executive vice president, executive director of global operations for Commonwealth//McCann, and in
2016 she transferred to New York to become global chief operating officer for MRM//McCann. She was promoted to global president of MRM//McCann in 2017.
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Harris Diamond, chairman and CEO of
McCann Worldgroup, stated, "Throughout her career with us, she became renowned for her ability to stay focused on driving our client's growth. At MRM//McCann she has shown how this commitment improves
and expands effectiveness, creativity and innovation in the CRM, digital and ecommerce platforms."