- New Enjoy Life Campaign Targets 'Worriers' And 'Wonderers'
MAD, Larissa Faw - Friday, May 5, 2017
The health-food brand is promoting the fact that its products are fr ...
- JWT Paris Helps Newspaper Expose Fake News
MAD, Larissa Faw - Friday, May 5, 2017
With help from the agency Publisher Liberation decided to fight fake ne ...
- J. Walter Thompson Helps Fight Fake News In France With Human-Powered Search Engine
Mediapsssst, Richard Whitman - Sunday, May 7, 2017
Apparently fake news is a thing in France, too. And apparently ...
- Carat Discouraging Evening And Weekend Emails
Around the Net In MAD London, Sean Hargrave - Friday, May 5, 2017
Dentsu Aegis' media shop, Carat, is marking its annual wellness month ...
- H&R Block Consolidates $146 Million Media Assignment With Publicis Media Agencies
MAD, Steve McClellan - Thursday, May 4, 2017
Tax prep giant H&R Block has consolidated its media assignment with Public ...
- IPG's FCB Inferno Elevates Vicki Holgate To CSO
MAD, Larissa Faw - Thursday, May 4, 2017
Holgate replaces Giles Hedger who left for the CEO role at M ...
- Turning 100, 4As Gears Up To Celebrate
MAD, Steve McClellan - Thursday, May 4, 2017
Among the initiatives is the creation of a list of the '1 ...
- MDC's 72andSunny Expands To Asia Pacific
MAD, Larissa Faw - Thursday, May 4, 2017
This new APAC footprint--starting with offices in Singapore and Sydney--will be l ...
- Initiative Taps Dentsu Aegis' Morris As New UK CEO
MAD, Steve McClellan - Thursday, May 4, 2017
In a bid to meet aggressive growth goals in the market, Initiati ...
- Forward Slash-Loving Creative Agency Launches New Digital Marketing Service
Mediapsssst, Richard Whitman - Thursday, May 4, 2017
In the ongoing effort to create names that, well, don't sound li ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Real-Time Daily, Tobi Elkin - Friday, May 5, 2017
In a bid to rein in costs, P&G will end its relationsh ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
SearchBlog, Laurie Sullivan - Friday, May 5, 2017
LXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- Top Selling Liqueur Jagermeister Unveils First Major Rebrand
MAD, Larissa Faw - Wednesday, May 3, 2017
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meiste ...
- Mediabrands Shakeup: Tajer Out As CEO
MAD, Steve McClellan - Wednesday, May 3, 2017
Phillipe Krakowsky will continue to run the Interpublic Group media operation ...
- Horizon Study Explores 'Needs States' Of Mobile Users
MAD, Larissa Faw - Wednesday, May 3, 2017
People use and relate to mobile devices across nine "needs states" ...
- Gallegos United Added To Chick-Fil-A Roster
MAD, Larissa Faw - Wednesday, May 3, 2017
Together, agency and client will seek to deepen the brand's relationship wi ...
- Grey Appoints Former BBH Creative Star As Its New WW Chief Creative Officer
MAD, Steve McClellan - Wednesday, May 3, 2017
John Patroulis will be based at Grey headquarters in New York. He ...
- Zenith: Google Remains Top-Ranked Media Company By Ad Revenue
MAD, Larissa Faw - Tuesday, May 2, 2017
Publicis Groupe's Zenith has just issued the latest installment of its T ...
- Y&R Takes A Page From McCann's 'Fearless Girl' Playbook to Celebrate Notable Women With Augmented Reality App
Mediapsssst, Richard Whitman - Tuesday, May 2, 2017
This week Y&R New York unveiled The Whole Story Project, a proje ...
- WPP, MDC Executives Take 2016 Pay Cuts
MAD, Steve McClellan - Monday, May 1, 2017
WPP CEO Martin Sorrell took a roughly one-third reduction in total compensatio ...
- Essence Fills 2 New Global Leadership Roles
MAD, Larissa Faw - Monday, May 1, 2017
Based in San Francisco, Oscar Garza has been elevated to global direct ...
- Big Idea From Publicis Argentina Becomes Renault's New 'Dream' Machine
MAD, Larissa Faw - Monday, May 1, 2017
Last year, Publicis Argentina partnered with Renault for the "Dream Cradle" campai ...
- Former Campfire President Jeremiah Rosen Joins Media Storm
MAD, Larissa Faw - Monday, May 1, 2017
Rosen is tasked with helping to expand the agency's offering, manage i ...
- Moxie's Mitch Scharf Expands Role, Will Lead Zenith's Atlanta Ops
MAD, Larissa Faw - Monday, May 1, 2017
In this newly created dual role, Scharf will be tasked with strengtheni ...
- Stagwell Acquires Healthcare And 'Moms' Marketing Specialist Scout
MAD, Steve McClellan - Monday, May 1, 2017
The shop, with more than 140 employees, focuses on the specialty pharmaceutic ...
- Breaking The Agency Addiction
MAD, Amy Inlow - Monday, May 1, 2017
Brands have simultaneously influenced the emergence of too many agencies and ma ...
- Ad Woman Pens Open Letter to Ad Men Telling Them What They Need To Do To Make Life Better For Women
Mediapsssst, Richard Whitman - Monday, May 1, 2017
In the Huffington Post, Barker EVP and Creative Director Sandi Harari h ...
- Space150 Elevates Dutch Thalhuber To President
MAD, Larissa Faw - Friday, April 28, 2017
The agency's last president was David Denham, who left space150 for Peters ...
- Dahlqvist Departs Grey For DDB
MAD, Larissa Faw - Friday, April 28, 2017
Dahlqvist will serve as Nordic CCO of NORD DDB, a new umbrel ...
- MDC's 'Solid Start' Of 5.6% Q1 2017 Organic Growth
MAD, Larissa Faw - Friday, April 28, 2017
Revenue was $344.7 million, an increase of 11.5% from $309 million year-over-y ...