- Crown + Conquer Taps Franklin As Its First CEO
MAD, Steve McClellan - Thursday, April 11, 2024
Franklin will work closely with April McDaniel, who founded the Los Angeles-bas ...
- M&C Saatchi Raids McCann For Executive Creative Talent
MAD, Steve McClellan - Thursday, April 11, 2024
Rob Doubal and Laurence Thomson have been appointed joint Global Chief Creati ...
- Ford Highlights 'Freedom Of Choice'
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
The brand messaging is "very relevant to Ford and the Ford DN ...
- Jacobs Named ECD For VaynerMedia
People on the Move, Fern Siegel - Thursday, April 11, 2024
Previously, he was at Anomaly as executive creative director-managing partner for t ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- Publicis Starts Year Strong With 5.3% Q1 Growth
MAD, Steve McClellan - Thursday, April 11, 2024
The company cited continuing new business tailwinds, a rebounding technology sector a ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- Wellness Pet Selects Colle McVoy As AOR
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
Colle McVoy beat out five other agencies for the account. Its fir ...
- Cannes Lions Unveils Media, Other Judging Rosters
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2024
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrand ...
- Blue Chip Adds Berger, McMaster To Beef Up Biz Dev
People on the Move, Steve McClellan - Wednesday, April 10, 2024
Chicago-based marketing agency Blue Chip is bolstering its business development team wi ...
- PH-D Taps Curiosity As Creative, Social AOR
Accounts on the Move, Fern Siegel - Tuesday, April 9, 2024
A new brand campaign is slated for summer - the first ...
- Google Unveils Custom Chip To Accelerate Search And AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- BBN Bolsters Asian Presence, Adds 2 Agencies To Roster
MAD, Fern Siegel - Monday, April 8, 2024
Brew Interactive, a digital marketing agency in Singapore, and Custom Media, ...
- WPP Tackles Challenges Generated By AI Ads For The Blind
MediaDailyNews, Laurie Sullivan - Monday, April 8, 2024
Error-prone ads based on AI have become a nuisance for blind intern ...
- Anomaly LA Ups Wirth To ECD, Corrall Heads Design
People on the Move, Fern Siegel - Monday, April 8, 2024
Both executives begin their new roles immediately. ...
- ALHI Acquires 62Above To Synergize Skill Sets
MAD, Fern Siegel - Friday, April 5, 2024
The deal is part of ALHI's strategy to expand marketing services ...
- GroupM Unit Selected As Media AOR For Canada
MAD, Steve McClellan - Friday, April 5, 2024
For fiscal year 2022-23, the government reported spending $67 million on med ...
- Pedigree Uses AI To Help Shelter Dogs
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2024
The first-of-its-kind initiative combines proprietary AI technology to create picture-perfect ads f ...
- Report: Consumers Are Taking Health And Wellness Matters Into Their Own Hands
Mediapsssst, Richard Whitman - Sunday, April 7, 2024
The report, from Stagwell's Assembly cites research finding that that 71% ...
- Inizio Evoke Appoints DiSalvo Chief Strategy Officer
People on the Move, Fern Siegel - Friday, April 5, 2024
DiSalvo joins Inizio Evoke from McCann Health. ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- The Shipyard Taps Haughey To Oversee Its West Coast Operations
MAD, Steve McClellan - Thursday, April 4, 2024
Haughey joined The Shipyard with its 2020 acquisition of agency Mering whe ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Snap Awards Dedicated Agency Partners With Exclusive Ad Tools
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
The "Advanced Partner Program" offers participating agencies an exclusive badge and curat ...
- RECMA Issues 'New Biz Balance' Report For 2023
MAD, Steve McClellan - Wednesday, April 3, 2024
According to the report, UM was No. 1 last year in n ...
- Josh Combs Named First CMO At Said Differently
People on the Move, Steve McClellan - Wednesday, April 3, 2024
Agency veteran Josh Combs has been hired as CMO ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Elite Media Taps Curtis As First-Ever President
MAD, Steve McClellan - Tuesday, April 2, 2024
A 20-year industry veteran, Curtis most recently served as executive vice president/he ...
- Lexus Shows How GX Will 'Live Up To It'
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2024
The Toyota luxury brand is now under the direction of new marketi ...
- Does Gen AI Make Everybody An Ad Agency?
Mediapsssst, Richard Whitman - Tuesday, April 2, 2024
Brandtech CEO David Jones thinks so and his firm, which specializes ...