- Kid's Clothing Brand Carter's Taps Mischief @ No Fixed Address As AOR
MAD, Steve McClellan - Monday, April 1, 2024
Mischief will lead all brand strategy and the launch of a n ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Procurement Focus Shifts To Creative, Production
Mediapsssst, Richard Whitman - Tuesday, April 2, 2024
That's according to the latest procurement study by the World Federation ...
- Omnicom Chief's 2023 Pay Roughly In Line With The Previous Year
MAD, Steve McClellan - Monday, April 1, 2024
According to the company's latest proxy statement, CEO John Wren's compensation la ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...
- Mind Appoints CTI Digital To Handle Site Initiatives
Accounts on the Move, Fern Siegel - Thursday, March 28, 2024
The agency will provide web design and development services for Mind's existi ...
- Saatchi & Saatchi X Names Esmond President
MAD, Fern Siegel - Thursday, March 28, 2024
Lee Esmond is know for her success in building teams to dri ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- WHY Horizon Just Promoted Its Human Intelligence Chief
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
Scott Lukas, who joined the agency months ago, succeeds WHY Group Found ...
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
The IPG Mediabrands unit increased this year's U.S. ad forecast nearly ...
- Is S4 Capital In Play?
Mediapsssst, Richard Whitman - Wednesday, March 27, 2024
"We have received no credible offer for the board to consider," ...
- Fox To Lead Ad Results Media Expansion As CEO
MAD, Fern Siegel - Tuesday, March 26, 2024
Fox oversees the agency's management, strategy and operations. His remit is ...
- The Social Lights Agency Elevates Schafer To President
MAD, Steve McClellan - Tuesday, March 26, 2024
With the appointment, agency founder and CEO Emily Pritchard will shift h ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The statement, which includes a quote from the MRC's George Ivie, sa ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- Social Element Names 2 Global CEOs
People on the Move, Fern Siegel - Tuesday, March 26, 2024
Linn Frost and Ashley Cooksley have been promoted. ...
- Edelman, UK's NICA Launch Longevity Lab
MAD, Steve McClellan - Monday, March 25, 2024
The London-based lab is described as a resource to help marketers enga ...
- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- Amelie Company Names Greene Social Director, Channel Marketing-Media
People on the Move, Fern Siegel - Monday, March 25, 2024
Greene will head "The Amelie Council," a team charged with driving agen ...
- LosYork Bolsters Leadership Team With 2 New Roles
People on the Move, Steve McClellan - Monday, March 25, 2024
Agency LosYork has added two leadership team hires. Chris Abitbol has be ...
- Kallo Adds Isobel As Creative Partner
Accounts on the Move, Fern Siegel - Friday, March 22, 2024
The agency will handle creative and strategy for the British food br ...
- Sailing Across The Channels: How Brands Might Personalize Their Messaging
Email Insider, Ray Schultz - Monday, March 25, 2024
Intelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Crown Royal Blackberry Flavored Whisky Targets Millennials, Promotion Via Social Media
MAD, Fern Siegel - Friday, March 22, 2024
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in t ...
- COMvergence: WPP's Wavemaker Is 2023 Media Agency Pitch King
MAD, Steve McClellan - Friday, March 22, 2024
That includes new business and retentions. Excluding retentions Publicis Media's Spark Found ...
- Hop-On Jet Services Hops To PMG
MediaDailyNews, Joe Mandese - Monday, March 25, 2024
Semi-private charter air carrier JSX tapped PMG for both media and creativ ...
- Read Takes 2023 Salary Hit After Tough Year For WPP
Mediapsssst, Richard Whitman - Saturday, March 23, 2024
The pay cut reflects the tough year that WPP had in 202 ...
- Assembly Elevates Two To Global C-Suite
People on the Move, Steve McClellan - Friday, March 22, 2024
Stagwell media agency Assembly announced it is elevating two of its seni ...
- Jagermeister Teams With Glow To Extend Brand Initiatives
Accounts on the Move, Fern Siegel - Thursday, March 21, 2024
The partnership intends to strengthen the global social-media presence of the liqu ...
- UPrinting Reassures Clients That 'Size Matters'
MAD, Fern Siegel - Thursday, March 21, 2024
Grist has launched the first campaign for new client UPrinting - wi ...