• by Fern Siegel , March 21, 2024

Jägermeister, a popular 80-year-old herbal liqueur, is partnering with Glow, a New York-based creative agency. The partnership aims to strengthen the global social media presence of Jägermeister.

The agency was appointed following a competitive pitch process.

The first content from Glow will appear on Jägermeister’s global social-media channels in early April.

"As a lifestyle brand, we put culture and community first," said Kat Geborys, digital marketing manager at Jägermeister. "Together with GLOW, we want to authentically connect with Gen Z, inspire them with unique, value-driven content and create unforgettable best night experiences in the digital space.." 

Glow's creative work includes HBO, Spotify, The Roku Channel, MGM+ and NBA.