- ScienceMagic Selects Reynoso As New York Managing Partner
MAD, Fern Siegel - Friday, May 12, 2023
The former Louis Vitton executive's remit is to scale the business f ...
- S4 Capital Reports 6.8% Growth In Q1, Expects Growth To Increase In Second Half
MAD, Steve McClellan - Friday, May 12, 2023
By region, the Americas was the strongest performer, posting growth of near ...
- CEO Transition At Omnicom's PHD USA As Solomon Succeeds Sullivan
MAD, Steve McClellan - Friday, May 12, 2023
Solomon joined PHD in 2020 following 16 years with sibling agency OM ...
- A&G Is Out-Of-Office And Into Third Spaces
Mediapsssst, Richard Whitman - Sunday, May 14, 2023
That's what the agency is calling the new locations in Boston a ...
- UniWorld, Monsoon Team Up To Create New Multicultural Agency Serving Canada
MAD, Steve McClellan - Thursday, May 11, 2023
The two shops have formed a partnership to create a third agen ...
- Orion Founder Brian McMahon Retiring From IPG
MAD, Steve McClellan - Thursday, May 11, 2023
McMahon joined IPG in 1998 as Global CEO of media agency Orio ...
- Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach
Mediapsssst, Richard Whitman - Thursday, May 11, 2023
It's a first-time event for Stagwell that will bring together creatives, brand ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Havas Growth Slowed to 1.9% In Q1
MAD, Steve McClellan - Wednesday, May 10, 2023
Like other ad holding companies, Havas cited last year's COVID-rebounding double-digit grow ...
- 4A's, Catalyte Aim To Fill Adland Talent Gap, Boost Diversity
MAD, Steve McClellan - Thursday, May 11, 2023
The organizations are announcing a partnership today but have been working togeth ...
- Forrester Report Outlines New Agency Pitch Approach
Mediapsssst, Richard Whitman - Wednesday, May 10, 2023
The paper asserts that the process is designed to "strategically prepare client-si ...
- Pearlfisher Ups Allan To Executive Director, Strategic Business Development
People on the Move, Fern Siegel - Wednesday, May 10, 2023
She joined the agency seven years ago and has worked on CP ...
- Consumers Attracted To Brands That Take A Stand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 9, 2023
Brands that aren't afraid to take a stand are more appealing ...
- Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
MAD, Fern Siegel - Tuesday, May 9, 2023
Based in London, the shop launches with Pernod Ricard, Korean food bra ...
- Robichaux Named Dagger's VP, Group Account Director
People on the Move, Fern Siegel - Tuesday, May 9, 2023
Laura Robichaux is a 16-year marketing veteran, who has worked with numero ...
- S&P Global Ratings Upgrades Publicis Groupe To BBB+
MAD, Fern Siegel - Monday, May 8, 2023
The company forecast the agency will deliver 2% to 4% annual organ ...
- Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
Accounts on the Move, Fern Siegel - Friday, May 5, 2023
Its remit is to deliver growth via direct-response creative marketing for t ...
- Illustrator, Columnist Bruce McCall Dead At 87
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Bruce McCall, whose career included stints at Campbell-Ewald, J. Walter Thompson a ...
- Ford Teases Ranger During Kentucky Derby
Marketing Daily, Tanya Gazdik - Sunday, May 7, 2023
A 15-second teaser aired Saturday during the Kentucky Derby both on scree ...
- Coomer Hires Wright As COO, Heads Strategic Planning
People on the Move, Fern Siegel - Friday, May 5, 2023
Previously, she served as SVP of production at the Wrigley Media Gr ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings Service
MAD, Steve McClellan - Thursday, May 4, 2023
The companies said Comscore is the only alternative ratings service that wi ...
- Havas Media Group Creates New NA Activation Unit
MAD, Steve McClellan - Thursday, May 4, 2023
The reorganization brings together Data, Analytics & Martech and Investment disciplines ...
- McKinney Wins U.S. AOR Assignment From Pharma Company Indivior
Mediapsssst, Richard Whitman - Thursday, May 4, 2023
The remit covers the company's US Addiction Sciences and US Behavioral Heal ...
- Badger Creates 'Legendary' Campaign For Wella
Out to Launch, Steve McClellan - Thursday, May 4, 2023
Shiny, smooth and strong hair take center stage in “Make It Legendary,&rdqu ...
- Doe-Anderson Bolsters Maker's Mark Client Team With Strategy, Creative Hires
People on the Move, Steve McClellan - Thursday, May 4, 2023
Doe-Anderson has added two agency veterans to its Maker’s Mark team wi ...
- Jim Beam Promotes 'People' To Next Generation Of Consumers
MAD, Fern Siegel - Wednesday, May 3, 2023
The just-launched spot in the U.S. includes 15-, 30- and 60-second version ...
- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
MAD, Steve McClellan - Wednesday, May 3, 2023
The company, which spent about $90 million on media last year accordi ...
- Agency The Variable Acquires AI, Analytics Firm Data Crunch
MAD, Steve McClellan - Wednesday, May 3, 2023
With the acquisition, The Variable said it will launch applied AI a ...
- Toyota Highlights Ease Of Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2023
The "Easy bZ" campaign was originally scheduled to debut last June, b ...
- TMA: Writers Strike Has No 'Immediate' Impact On Clients
Mediapsssst, Richard Whitman - Wednesday, May 3, 2023
Hopefully the strike will be short, the agency opined. "The last thi ...