- Big Principal Holding Companies
RTBlog, Joe Mandese - Monday, July 24, 2023
When is an agency a media-buying agency or a principal? It depen ...
- Creed Hires ScienceMagic To Lead Global Strategy
Accounts on the Move, Fern Siegel - Thursday, July 20, 2023
Giles Gordon, Creed CMO, says the agency will "create a step-change f ...
- Duracell Pushes Value, Dependability In New Global Work
MAD, Fern Siegel - Thursday, July 20, 2023
The integrated campaign is running across TV, social, OOH and radio ...
- Toyota Focuses On Hispanic Audience With Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2023
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Chemistry Wins Organic Social Content AOR For Focus Brands
Mediapsssst, Richard Whitman - Thursday, July 20, 2023
Chemistry's social production team will work with the client to produce conte ...
- Ogilvy Selects Woodbury To Lead North American Creative For Coca-Cola
MAD, Fern Siegel - Wednesday, July 19, 2023
Woodbury will be responsible for driving creative work that influences the brand ...
- The Authenticity Advantage: Building Value by Being Yourself
MAD, Aaron Walton - Wednesday, July 19, 2023
Earlier this year, I experienced a professional moment I only imagined w ...
- Why Buy Now? Here's 19,000 Reasons
MAD, Steve McClellan - Wednesday, July 19, 2023
Vitamin maker Now is doubling down on the quality of its produc ...
- Big Spaceship Selects 3 For Senior Posts
People on the Move, Fern Siegel - Wednesday, July 19, 2023
Elizabeth Behler as head of brand, Kristen Goodhue, VP, program management a ...
- OVO Launches New Platform To Champion Sustainability
MAD, Fern Siegel - Tuesday, July 18, 2023
Created by Wolff Olins, the platform helps people across the UK ta ...
- UK's Gravity Global Acquires 9thWonder
MAD, Steve McClellan - Tuesday, July 18, 2023
The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, a ...
- GEICO Sponsors Wrexham's 'USA Invasion Summer Tour'
MAD, Steve McClellan - Tuesday, July 18, 2023
GEICO will be sponsoring the team's official tour bus from Los Angel ...
- Marketers, You Now Live In A Barbie World
MAD, Matt Feczko - Tuesday, July 18, 2023
As a marketer, the Barbie universe is interesting for several reasons. Matt ...
- Omnicom Growth Slows In Second Quarter To 3.4%
MAD, Steve McClellan - Tuesday, July 18, 2023
Organic growth in the U.S. slipped to 2.4% in Q2, versus 5. ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Stagwell Acquires Tinsel Experiential Design
Mediapsssst, Richard Whitman - Tuesday, July 18, 2023
The agency brings Stagwell experience in environmental design, 3D renderings, and conferen ...
- Cowart Heads Growth For Alloy
People on the Move, Fern Siegel - Tuesday, July 18, 2023
Simon Cowart appointment comes as Alloy, which services tech brands, merged wi ...
- Above+Beyond Taps Walker As Chief Strategy Officer, Promotes In-House Execs
MAD, Fern Siegel - Monday, July 17, 2023
CEO Zaid Al-Zaidy said the new leadership team comprised "some of t ...
- Study: Average Cost Of Agency Review Tops $1M
MAD, Steve McClellan - Tuesday, July 18, 2023
On average, the pitch process takes at least two months when ...
- PMG Names Depuis President
MAD, Steve McClellan - Tuesday, July 18, 2023
Depuis was previously with Dentsu where he was Global President of dentsu|mcgarrybow ...
- Korean Air Selects Hyundai's Innocean For Media AOR
Marketing Daily, Tanya Gazdik - Monday, July 17, 2023
Korean Air adds to the agency's growing list of global brands servic ...
- PMG Taps Dentsu's Dupuis As President
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
The agency described it as a newly created role. ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Suman Named Chief Creative Officer For Wunderman Thompson Germany
People on the Move, Fern Siegel - Monday, July 17, 2023
Prior to the appointment, Suman was ECD at MRM Romania for t ...
- Changes In Brand Strategy Drive Frequency Of Agency Reviews
Research Intelligencer, Robert Williams - Tuesday, July 18, 2023
The number of agency reviews is also affected by changing macroeconomic challenge ...
- Experience Columbus Taps Luquire As Marketing/Advertising AOR
Accounts on the Move, Fern Siegel - Friday, July 14, 2023
Various initiatives will highlight the region for conventions, trade shows, sporting even ...
- Bob Evans Farms Selects VB+P As AOR
Accounts on the Move, Steve McClellan - Monday, July 17, 2023
VB+P will lead brand-building efforts across the Bob Evans Farms portfolio. ...
- What Agencies, Brands Need To Know About Threads
MAD, Jeremy Agers - Friday, July 14, 2023
For one thing, act quickly to secure your account, even if t ...