- A-B Acquires Avalanche Insights
MAD, Steve McClellan - Friday, July 28, 2023
The agency said the acquisition will expand its capabilities by offering clien ...
- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases
Mediapsssst, Richard Whitman - Friday, July 28, 2023
Without all the jargony jibber jabber and ridiculous irrelevant hyperbole that y ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- Marcus Thomas Ups Chapin To President
MAD, Steve McClellan - Thursday, July 27, 2023
He reports to CEO Nancy Hill who said that having an operatio ...
- OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
MAD, Steve McClellan - Thursday, July 27, 2023
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shar ...
- Wavemaker Names Presidents For Its Global Fast Growth, Consultancy and B2B Practices
MAD, Steve McClellan - Thursday, July 27, 2023
The appointments are expanded remits for the three executives who will contin ...
- Havas Growth Accelerates In Q2 To 6.2%
Mediapsssst, Richard Whitman - Thursday, July 27, 2023
The company attributed the upswing in part to strong performances by i ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Set Creative Taps Issaq As CEO To Expand U.S. Business
MAD, Fern Siegel - Wednesday, July 26, 2023
Issaq says he is eager to collaborate with other WPP agencies ...
- U.S. Ad Market Dips Again In June
MediaDailyNews, Joe Mandese - Thursday, July 27, 2023
June's 1.4% decline follows an increase in May, which was the fir ...
- M&C Saatchi CEO MacLennan Stepping Down
Mediapsssst, Richard Whitman - Wednesday, July 26, 2023
Moray MacLennan served 28 years at the agency and has been C ...
- Crown + Conquer Taps Sutherlin For Talent/Partnerships Role
People on the Move, Steve McClellan - Wednesday, July 26, 2023
Independent creative agency Crown + Conquer has appointed entertainment and branding veter ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Horizon Media Chooses Precisely As Its Location Data Provider
Email Marketing Daily, Ray Schultz - Wednesday, July 26, 2023
Precisely PlaceIQ data will be integration within Blu, Horizon's connected marketing platf ...
- House 337 Hires 3 Executives To Lead New Sports Practice
MAD, Fern Siegel - Tuesday, July 25, 2023
The agency will address three types of new clients: sports brands, sponso ...
- Leo Burnett Chicago Selects Liz Taylor As Co-President, COO
MAD, Fern Siegel - Tuesday, July 25, 2023
Previously, Taylor served as managing director of the London office of TBWA\Med ...
- Gut Taps DDB Chicago For Its First U.S. CEO
MAD, Steve McClellan - Tuesday, July 25, 2023
Most recently president, DDB Chicago, Sandra Alfaro will manage day-to-day operations ...
- Changing Of The Guard At NYC's Barker Agency As Weil Steps Up To CEO
MAD, Steve McClellan - Tuesday, July 25, 2023
She succeeds John Barker who founded the agency 20 years ago. ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- S4 Capital Shares Fall On Reduced Full-Year Growth Guidance
MAD, Steve McClellan - Monday, July 24, 2023
S4 Capital is the latest ad-marketing holding firm to report Q2 grow ...
- Unimpressed With Q2 Holding Company Results, Wall Street Pushes The Sector Down
Mediapsssst, Richard Whitman - Monday, July 24, 2023
Shares of WPP, which doesn't report Q2 results until next month, ha ...
- New Hires At Gut Toronto
People on the Move, Steve McClellan - Monday, July 24, 2023
Agency Gut has announced the appointments of Natalie Street as Head of Accoun ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- One Sound Doesn't Fit All Campaign Explores Audio
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Many have heard the phrase "one size doesn't fit all." And whi ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- AbelsonTaylor Group Oversees Agency, 3 Health-Care Businesses
MAD, Fern Siegel - Friday, July 21, 2023
The Chicago-based company has increased its offerings in engagement strategy and artifici ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
Mediapsssst, Richard Whitman - Friday, July 21, 2023
"Our media model works well," said CEO Philippe Krakowsky on an earnin ...
- Kelley Named VP, Business Development For Advocado
People on the Move, Fern Siegel - Friday, July 21, 2023
Previously, Kelley was vice president, sales and media with Driven Drive. ...