- Dentsu Expands Partnership With Google Cloud
MAD, Steve McClellan - Monday, August 7, 2023
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integra ...
- Brazil's Qintess Joins Stagwell's Global Affiliate Network
Mediapsssst, Richard Whitman - Monday, August 7, 2023
Qintess, overseen by CEO Nana Baffour, is the eighth company operating ...
- Savills Selects Adam&EveDDB, Bountiful Cow As Creative, Media Leads
Out to Launch, Fern Siegel - Monday, August 7, 2023
The focus is to be more client-centric as Savills accelerates its busine ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Extendly Invests In ChatHQ To Support Marketing Agencies
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
ChatHQ offers an Entertainment Widgit to help agencies retain customers. ...
- WPP Shares Fall On Slower Q2 Growth, Reduced Full-Year Outlook
MAD, Steve McClellan - Friday, August 4, 2023
The company reported a 4.1% organic revenue decline in North America ...
- Multicultural Advertising Pioneer Norma Orci Has Died
MAD, Steve McClellan - Monday, August 7, 2023
Norma and her husband Hector Orci co-founded La Agencia de Orci ...
- Genesis Drills Down On Design Details
Marketing Daily, Tanya Gazdik - Sunday, August 6, 2023
Themed "Luxe is in the Details," the effort features three 30-second ...
- Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise
Mediapsssst, Richard Whitman - Friday, August 4, 2023
And if WPP was surprised, it's a good bet that investors we ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- John Doe Group Launches Elsewhere, Unconventional Insight Agency
MAD, Fern Siegel - Thursday, August 3, 2023
Elsewhere takes a community-first approach, securing qualitative insight through a partner netwo ...
- Rivers Agency Enlarges Digital Capabilities With New Hires
MAD, Fern Siegel - Thursday, August 3, 2023
New staffers Jaycie Greenberg and Holt Adams will advise on strategic plannin ...
- GS&P Taps Grey's Berger For Growth Officer Role
MAD, Steve McClellan - Thursday, August 3, 2023
Berger is tasked with driving growth across both of GS&P's offices, ...
- WPP, Spotify Unveil Global Partnership
MAD, Steve McClellan - Thursday, August 3, 2023
Spotify will be the first audio platform to be integrated directly in ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
"Our study found that advertisers were often unaware of this," financial adviso ...
- Report: Americans Side With Striking Writers, Actors Over The Companies They Work For
Mediapsssst, Richard Whitman - Wednesday, August 2, 2023
That's according to a survey by Horizon Media which also found th ...
- Appleton Hired To Handle Diversity, Inclusion For Publicis Media
People on the Move, Fern Siegel - Wednesday, August 2, 2023
Appleton is responsible for overseeing DE&I strategies across all agency brands ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- TCS Taps Former Droga5 CEO To Expand Its Interactive Division
MAD, Steve McClellan - Tuesday, August 1, 2023
Andrew Essex is tasked with expanding TCS Interactive, a unit that develo ...
- Hanson Dodge New Business Streak Continues With Three New Client Wins
MAD, Steve McClellan - Wednesday, August 2, 2023
The wins include global, national and local businesses, covering nutrition/petcare, B2B a ...
- Subaru Supports Outdoor Access For All
Marketing Daily, Tanya Gazdik - Tuesday, August 1, 2023
"We wanted to show that enjoying the outdoors and the beauty ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Habit Burger Grill Narrows Its Search To Four Agencies
Mediapsssst, Richard Whitman - Tuesday, August 1, 2023
The California-based quick-service restaurant chain said it would select a new agen ...
- Horizon Media: Viewers Back Hollywood Strikers, Plan To Watch Alternative Programming
Television News Daily, Wayne Friedman - Wednesday, August 2, 2023
Streaming viewers are largely backing the efforts of striking writers and acto ...
- St Luke's Named Lead Creative For Abbott Lyon
Accounts on the Move, Fern Siegel - Monday, July 31, 2023
St Luke's remit is to develop a new brand creative platform a ...
- Baldwin& Wins AOR Duties For eVTOL Maker Opener
MAD, Steve McClellan - Monday, July 31, 2023
Opener is one of a number of firms competing in the rapid ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- Wunderman Thompson Appoints Grindle As Creative Director
People on the Move, Fern Siegel - Monday, July 31, 2023
Previously, Grindle worked at Ogilvy UK as global creative director across t ...
- NASCAR Races Toward Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2023
NASCAR managing director of event experience Michael Verlatti realized data could he ...