- Open Appoints Vergara As Managing Director, US
MAD, Fern Siegel - Wednesday, May 31, 2023
Vergara will also collaborate on global client campaigns. She has held seni ...
- DDB Merges Two New York Agencies, Hires New Chicago CEO
MAD, Steve McClellan - Wednesday, May 31, 2023
The merged operation in New York will be known as adam&eveDDB a ...
- Cars.com Launches Brand Campaign Featuring New Logo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
The effort is "rooted in the recognition that car buying is exciti ...
- Game Show Video Helps Visible Wireless Connect LGBTQ+ Generations
Marketing Daily, Les Luchter - Thursday, June 1, 2023
"No Straight Answers," a six-minute game show parody from the Madwell agenc ...
- FCB Brazil Helps Bring Attention To Global Problem Of Noise Pollution
Mediapsssst, Richard Whitman - Wednesday, May 31, 2023
The agency and construction-related firms have developed an ESG platform called Noi ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- Karlberg Upped To Chief Creative Officer, YARD NYC
MAD, Fern Siegel - Tuesday, May 30, 2023
Ulrika Karlberg is the agency's first CCO and hopes to "disrupt cultu ...
- When Running An Agency, What You Measure Matters
MAD, Drew McLellan - Tuesday, May 30, 2023
Some agencies don't measure any metrics at all. They're just flying ...
- Unilever's Top Marketer Conny Braams Set To Depart
Mediapsssst, Richard Whitman - Tuesday, May 30, 2023
In 2021, about a year after Braams assumed the top marketing jo ...
- Tombras Appoints Baliga To Lead NYC Creative Team
People on the Move, Steve McClellan - Tuesday, May 30, 2023
Ad agency Tombras is expanding its New York creative team with t ...
- Sprinkles Names Proof Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, May 26, 2023
The 18-year-old Sprinkles has more than 50 bakery and ATM locations a ...
- Cloudy With A Chance Of Plastic: M&C Saatchi, Minderoo Create New Weather Metric
MAD, Steve McClellan - Friday, May 26, 2023
Minderoo Foundation and M&C Saatchi Australia have teamed to measure plastic ...
- WPP, Nvidia Announce Historic Partnership Based On Generative AI Content Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 30, 2023
Nvidia and WPP are partnering to develop a content engine for asse ...
- Sarkar Named President Wunderman Thompson Canada
MAD, Steve McClellan - Thursday, May 25, 2023
The agency's local offices in Canada include Toronto and Montreal, with clien ...
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
MediaDailyNews, Michael Farmer - Friday, May 26, 2023
If the holding company model is predicated on selling the time ...
- Barrett Promoted To President At GS&P
People on the Move, Steve McClellan - Thursday, May 25, 2023
Goodby Silverstein & Partners (GS&P) has named Leslie Barrett president of t ...
- FCB London Rebrands As Center For Global Clients
MAD, Fern Siegel - Wednesday, May 24, 2023
FCB London was the agency's first international office when it was establish ...
- Luxury Marketer Together Group Acquires North Six
MAD, Steve McClellan - Wednesday, May 24, 2023
Founded two decades ago, North Six has expertise in content production, experienti ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
"We are partnering with them, and we will service them in wa ...
- Grossman Named First Chief Creative Officer For VCCP US
MAD, Fern Siegel - Tuesday, May 23, 2023
The hire follows VCCP NY merging with its San Francisco-based creative agen ...
- GroupM's Wavemaker Ranks As Top Biz Dev Media Network In Q1
MAD, Steve McClellan - Tuesday, May 23, 2023
According to the agency research firm, Wavemaker generated net new business val ...
- Your Serve: New Millbrook HQ Features Pickleball Courts, Other Non-Traditional Amenities
Mediapsssst, Richard Whitman - Tuesday, May 23, 2023
It also celebrates and preserves Austin's heritage-It's a 181-year-old property spread acro ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Connects Expands To U.S., Wurst To Lead North American Efforts
MAD, Fern Siegel - Monday, May 22, 2023
Founded in 2016, SEEN Connects focuses on digital-first work, from web3 ...
- PureRed Appoints Sripad To New Post Of Chief Product Officer
MAD, Steve McClellan - Monday, May 22, 2023
Sripad is tasked with overseeing the agency's proprietary technology while leading produ ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- 50,000feet Opens London Outpost To Service Europe
MAD, Fern Siegel - Friday, May 19, 2023
The new office will be a hub for the firm's growing rost ...
- Agencies, You're Wasting Your Secret Weapon: The PR Person
MAD, Jeff Sweat - Friday, May 19, 2023
Agencies have always had a touchy relationship with PR, because the wo ...
- Project WW Elevates Statman To President, Integrated Agency Group
MAD, Steve McClellan - Friday, May 19, 2023
The group also promoted Chris Meyer to Global CEO at experiential agen ...
- Stagwell's YML Forms Accessibility And Inclusive Design Practice
MAD, Steve McClellan - Friday, May 19, 2023
Several executives have been tapped to co-lead the practice including Pablo Arc ...