Goodby Silverstein & Partners (GS&P) has appointed Cory Berger associate partner and its first-ever Chief Growth Officer.   

Berger is tasked with driving growth across both of GS&P’s offices, in San Francisco and New York City, where he will be based. He reports to Jeff Goodby, co-founder and co-chairman, and Leslie Barrett, president and partner.    

Berger joins GS&P from Grey, where he spent four years as global CMO and Chief Growth Officer, leading growth for the global network. In 2021, during Berger’s tenure, Grey achieved its biggest new business year in a decade with wins, including MassMutual, Modelo, the Las Vegas Convention and Visitors Authority, IHG Hotels, Activision Blizzard and Georgia Pacific.    

The hire of Berger marks one of the first major hires from GS&P’s Barrett, who was named president of the agency in May. She’s been a managing partner since 2016.