- Partnering With Crossmedia, Joan Creative Launches Media Offering
MAD, Steve McClellan - Wednesday, August 16, 2023
It will be available across Joan's growing client roster, which includes eB ...
- Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The study from Engagement Labs also shows differences by party in ter ...
- Publicis Groupe Canada Tackles Hiring Bias With Pro Bono Campaign
Mediapsssst, Richard Whitman - Wednesday, August 16, 2023
The Who I Really Am campaign is part of a broader DE& ...
- Mediavine Ups Hagmann To SVP, Ad Tech
People on the Move, Fern Siegel - Wednesday, August 16, 2023
In his new post, Hagmann and his team will join a new ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- Parent PopReach Merges Agency SCS, Ecommerce Platform Contobox
MAD, Steve McClellan - Tuesday, August 15, 2023
The firm said the merger will help streamline efforts to create a ...
- Former Dentsu Media COO Cridland Joins BMG360
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media exec has been named CEO of the Shelto ...
- Amanda Richman Takes Up Residence At The IAB
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2023
The long-time agency media chief has been named executive-in-residence at the IA ...
- Dentsu Loses Ground In Q2, Reduces 2023 Outlook To Flat At Best
MAD, Steve McClellan - Monday, August 14, 2023
The Americas region was down 7.4% in Q2 and down 6.2% f ...
- Agency SuperHeroes Doubles Down On 'Street Art' Ad Genre
Mediapsssst, Richard Whitman - Monday, August 14, 2023
The agency's new creator collective, Jimmy, is currently working with several bran ...
- Simpson Named SVP, Business Development, Advantage Unified Commerce
People on the Move, Fern Siegel - Monday, August 14, 2023
The commerce agency tapped Simpson, with 15-years experience in the beverage industr ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Barker-Evans Appointed EVP, Chief Creative Officer For AbelsonTaylor Group
MAD, Fern Siegel - Friday, August 11, 2023
The company president said Barker-Evans has 'the right combination of knowledge, experien ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
Mediapsssst, Richard Whitman - Friday, August 11, 2023
Denver-based creative agency Cactus has partnered with other mental health experts ...
- InnoVision Marketing Named AOR For Sacred Bev To Up Market Share
Accounts on the Move, Fern Siegel - Thursday, August 10, 2023
Sacred Bev expands Native American culture through its unique beverages and proprieta ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?
MAD, Jim Wilson - Thursday, August 10, 2023
OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- Burrell Selected As Quantasy ECD
People on the Move, Fern Siegel - Thursday, August 10, 2023
Previously, he was interim Chief Creative Officer at Burrell Communications. ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- WPP, Optimizely Enter Global DXP Partnership
MAD, Steve McClellan - Wednesday, August 9, 2023
The agreement formalizes the working relationship the two firms have had f ...
- Gravity Global Names Pearce U.S. Head Of Creative
MAD, Steve McClellan - Wednesday, August 9, 2023
Word of the appointment follows the agency's acquisition last month of 9thWonde ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- Beverage Companies Appoint New Agencies
Mediapsssst, Richard Whitman - Wednesday, August 9, 2023
Tractor Beverage has selected Movement Strategy as its new social agency ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Stagwell's Assembly Wins Paid Media For Brooks Running
MAD, Steve McClellan - Tuesday, August 8, 2023
Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy a ...
- Humility: The Lost 'Superpower' And How We Can Bring It Back
MAD, Dulani Porter - Tuesday, August 8, 2023
To truly appreciate humility's transformative power, we must examine its implications ...
- Stagwell's Penn: Staff Reductions Completed, Industry Poised For AI Boom
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
Penn said reductions -- especially in media operations -- have reduced Stagwell ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Working In Nvidia's Omniverse, WPP Helps Denza Build New Design, Marketing Systems
Mediapsssst, Richard Whitman - Tuesday, August 8, 2023
Nvidia's Omniverse tools enable WPP to work on launch campaigns earlier ...