- TMA: Amazon Is Tops In Cultural 'Resonance' Among Consumers
MAD, Steve McClellan - Tuesday, August 29, 2023
The Omnicom agency is out with its first annual Cultural Resonance ranking ...
- Assembly Bags Vera Bradley
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
Stagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Mediapsssst, Richard Whitman - Tuesday, August 29, 2023
The former 360i CEO has a new book out that discusses what ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Smashburger Cooks Up New Creative AOR: Partners In Crime
Accounts on the Move, Fern Siegel - Tuesday, August 29, 2023
Headquartered in Denver, Smashburger has 245 corporate and franchise restaurants operating ...
- Vault49 Taps Hughes As Strategy Director
MAD, Fern Siegel - Monday, August 28, 2023
Hughes will lead work across clients such as Guinness and PepsiCo. ...
- Smashburger Selects Partners In Crime As New Creative AOR
MAD, Steve McClellan - Monday, August 28, 2023
The incumbent was Partners & Napier, which won both creative and tradition ...
- Jeep Offers Up 'California Love' For Wrangler
Marketing Daily, Tanya Gazdik - Monday, August 28, 2023
"Famous For Freedom" goes beyond a tagline, says Lucy McLellan, Jeep's glob ...
- Elon Musk Asked To Donate Twitter Bird
Marketing Daily, Tanya Gazdik - Monday, August 28, 2023
The pro bono video for the World Parrot Trust is tied ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
"On a societal basis, it is going to be even more disruptiv ...
- IAB Council Talks About Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- Valtech Selects Schroder As Chief Collaboration Officer To Foster Agency Growth
MAD, Fern Siegel - Friday, August 25, 2023
Schroder is assigned responsibility for the agency's internal growth and driving employ ...
- U.S. Ad Market Climbs 6.2% In July
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
With easier year-over-year comparisons, July posted the biggest gains for the U. ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of People
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
After six years and lots of capital, Hudson MX restructured earlier th ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Starch Creative Expands To East Coast, Newman Heads NYC Office
MAD, Fern Siegel - Thursday, August 24, 2023
The Manhattan team is in charge of upcoming projects with Crocs a ...
- Omnicom Strikes First-Mover Deal With Criteo, Gains Access To 'Digital Shelf' Data
MediaDailyNews, Joe Mandese - Thursday, August 24, 2023
Omnicom participated in a pilot test earlier this year, which found t ...
- Nerlich Named Global President, McCann
MAD, Fern Siegel - Tuesday, August 22, 2023
The former Havas executive will expand capabilities in global markets, as we ...
- Farmers Urges 'No Compromise' When It Comes To Insurance
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2023
The message of the campaign: Farmers customers can choose both quality insuran ...
- Lincoln Breaks New Navigator Effort Via Serena Williams' Instagram
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
Williams will post the full 48-second spot to her Instagram account, follow ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Lally Upped To CEO, Highdive
MAD, Fern Siegel - Friday, August 18, 2023
Lally is one of three co-founders of the 7-year-old agency. ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Agencies Seen As Lucrative M&A Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Mergers and acquisitions of digital agencies has been one of the bigge ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- Programmatic Information Gap Due To A Shift To A Supply Side-Dominated Ad Industry
MAD, PJ Leary - Wednesday, August 16, 2023
The ANA's programmatic supply chain study puts the Agency on the si ...