- Mindshare Taps UM's diSapia As Global Chief Strategy Officer
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
Except for a brief stint at Omnicom's PHD, diSapia has spent mo ...
- Study Tracks Growth Of Programmatic DOOH
Mediapsssst, Richard Whitman - Tuesday, September 12, 2023
Survey respondents in the US indicate that they plan to increase programmat ...
- Mazda Chooses Optimal As First Search AOR
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2023
Spending was not revealed, but Mazda has "gained significant efficiency via SE ...
- Toyota Launches Grand Highlander Campaign From Multiple Agencies
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2023
Toyota developed campaign with its Total Toyota (T2) model, which integrates multicultur ...
- WPP Adds COO Andrew Scott To Its Board
Mediapsssst, Richard Whitman - Friday, September 8, 2023
Scott joined WPP in 1999 as Director of Corporate Development. He he ...
- Omnicom M&A Spree Continues With Purchase Of FP1 Strategies, Plus Communications
MAD, Steve McClellan - Thursday, September 7, 2023
Omnicom said the transactions would accelerate growth, expand existing offerings, and furth ...
- Havas Acquires APA, Gains Foothold In Australia
MAD, Fern Siegel - Wednesday, September 6, 2023
APA will become part of H/Advisors, Havas' global strategic communications advisory netw ...
- 4A's Report Urges Agencies To Hold The Line On Extended Payment Terms
MAD, Steve McClellan - Wednesday, September 6, 2023
The group asserts that clients get all the benefits from the practi ...
- Agency Credit Crisis Exacerbating, Late Media Payments Rising
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
The findings from OAREX Capital Markets come as the 4A's released i ...
- Rest of the World Wins Visit San Antonio Tourism
Accounts on the Move, Fern Siegel - Tuesday, September 5, 2023
The Austin-based agency will help expand the city's branding here and abr ...
- CEO Switch At PHD Worldwide As Guy Marks Takes The Helm
MAD, Steve McClellan - Tuesday, September 5, 2023
The change is effective Oct 1. Marks, who joined Omnicom Media Gro ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- Steve Minichini Launches MediaRated, Will Incubate Female Startups
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The former Targetcast/Assembly innovations exec says the shop will focus on pa ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- Struck Elevates Perry To COO
People on the Move, Steve McClellan - Tuesday, September 5, 2023
Salt Lake City-based agency Struck has promoted Kevin Perry to Chief Operatio ...
- Fewer Consumers Say Ads Accurately Represent Black People
Research Intelligencer, Robert Williams - Wednesday, September 6, 2023
The portion of U.S. consumers who say advertising accurately represents Black peop ...
- Beiersdorf Consolidates NA, Europe Business With OMD
MAD, Steve McClellan - Friday, September 1, 2023
The agency has also won client business for parts of Asia a ...
- Ford Celebrates American Auto Workers As UAW Strike Looms
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The creative debuts as Ford and the two other Detroit automakers contin ...
- Serviceplan Reports 19% Revenue Gain For Its Fiscal Year Ending In June
Mediapsssst, Richard Whitman - Tuesday, September 5, 2023
The robust growth comes amid an ambitious global expansion plan including t ...
- Duracell Assigns BBH Creative Duties
Out to Launch, Fern Siegel - Friday, September 1, 2023
The company manufactures alkaline batteries, specialty cells, rechargeables and smart power syst ...
- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- IPG Adds Former Accenture NA CEO As Board Director
MAD, Steve McClellan - Thursday, August 31, 2023
Jorge Benitez's appointment expands IPG's Board to 10 directors, nine of wh ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via Mediaocean
Television News Daily, Wayne Friedman - Thursday, August 31, 2023
Local TV linear advertising buyers using Mediaocean will now get direct acce ...
- Primark Selects VCCP As Global Branding-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, August 30, 2023
Primark is expanding in new markets and channels, as it grows i ...
- Bounteous Names Former Dentsu Exec Hinz As CFO, Focuses On Global Expansion
MAD, Fern Siegel - Wednesday, August 30, 2023
Previously, Hintz was Merkle CFO and Dentsu's head of M&A. ...
- Ogilvy New York Selects Ansari As Chief Creative Officer
MAD, Fern Siegel - Tuesday, August 29, 2023
At Ogilvy, she will work on various accounts, including IBM, Coca-Cola Compan ...
- Dentsu Acquires Germany's RCKT Agency
MAD, Steve McClellan - Wednesday, August 30, 2023
The agency will be aligned with the Dentsu Creative network, under whi ...
- Nissan Partners With Zillow For Heisman House Effort
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2023
The automaker is often asked if the house is "real," which prompt ...
- Mentos Notes The Candy's Quirky Uses
MAD, Fern Siegel - Tuesday, August 29, 2023
The campaign pays tribute to the comical ways the candy has be ...