- Omnicom's Latest M&A Deal: Germany's Grabarz & Partner
MAD, Steve McClellan - Thursday, July 6, 2023
The Hamburg-based agency was founded in 1993 and now has 260 employe ...
- Kia Uses Humor To Show Off SUV's Performance
Marketing Daily, Tanya Gazdik - Thursday, July 6, 2023
The spot's creative is a metaphor, reminding viewers that no matter wh ...
- WPP Opens First UK Campus Outside Of London
Mediapsssst, Richard Whitman - Thursday, July 6, 2023
The new Manchester campus will house 550 people from agencies such ...
- Fahey To Oversee Agency Partnerships For Innovid
MAD, Fern Siegel - Wednesday, July 5, 2023
Dave Fahey is charged with improving efficiencies for holding companies - fr ...
- Rethinking The Customer Journey
MAD, Flo Halliwell - Wednesday, July 5, 2023
The customer journey is not linear. It is long and complex a ...
- General Motors Launches CarBravo Creative
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
Most people approach used-car shopping with the same enthusiasm as getting ...
- Massachusetts, Publicis Health Still Slugging It Out Over Opioid-Related Lawsuit
Mediapsssst, Richard Whitman - Wednesday, July 5, 2023
Both sides continue to wage a paper battle in the discovery pha ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Beiersdorf Launches $800M Global Media Review
MAD, Steve McClellan - Friday, June 30, 2023
In recent years portions of the business have been served by ...
- It's Doable: Disabled Marketing Veterans Launch Creative Agency
Mediapsssst, Richard Whitman - Friday, June 30, 2023
The executives, Hugh Boyle and Bob Wagner, have also launched what th ...
- Space150 Hires Maki As ECD
People on the Move, Fern Siegel - Friday, June 30, 2023
Paula Maki says the agency is "audacious in ambition yet methodical ...
- DeVito/Verdi Taps Bartoloni To Manage Healthcare Clients
MAD, Fern Siegel - Thursday, June 29, 2023
As DeVito/Verdi's head account manager for its health accounts, Bartoloni will le ...
- Agency Veteran Lent Joins Doremus+Co As President
MAD, Steve McClellan - Thursday, June 29, 2023
Lent fills a role previously filled by Paul Hirsch, who has be ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
MAD, Steve McClellan - Thursday, June 29, 2023
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- How Brands Can Benefit from Figma's New Product Launches
MAD, Sam Osheroff - Thursday, June 29, 2023
Figma is proving to be much more than a design tool, evolvi ...
- Why Google's Automated Move To GA4 May Not Be A Reliable Migration For Audiences
Performance Marketing Insider, Laurie Sullivan - Friday, June 30, 2023
Kristen Scott, Whereoware senior director of analytics, believes basic sites can g ...
- Moore Named DR Agency For San Diego Zoo Wildlife Alliance
Accounts on the Move, Fern Siegel - Wednesday, June 28, 2023
Moore will manage list brokerage and cultivation, media buying, data processing a ...
- Kroger Precision Marketing Launches In-House Self-Serve Advertising Platform
MAD, Steve McClellan - Wednesday, June 28, 2023
The company said the platform is designed to make it easier f ...
- Tombras Named AOR For Nebraska's Bellevue University
MAD, Steve McClellan - Wednesday, June 28, 2023
In addition to creative and media duties, Tombras will collaborate with Bellev ...
- Dentsu Launches Global Anime Unit
MediaDailyNews, Joe Mandese - Thursday, June 29, 2023
"Our content business is one of Dentsu's true differentiators," Anime Solutions Preside ...
- Agency Fights To Unban Books In Florida
Mediapsssst, Richard Whitman - Wednesday, June 28, 2023
The organizations created "The Unbanned Book Club" to provide communities in Duv ...
- They Need Data: B2B Firms Bothered By Lack Of Information And Analytics
Email Insider, Ray Schultz - Wednesday, June 28, 2023
Insights and analytics are the top demand-generation challenge, Anteriad reports. ...
- Dentsu Strikes First-Mover Holding Co. Deal With Roblox
MediaDailyNews, Joe Mandese - Wednesday, June 28, 2023
"What this means for clients is access to a unique level ...
- Jacki Kelley Returns to IPG As EVP/Chief Client Officer
MAD, Steve McClellan - Monday, June 26, 2023
Kelley who had been serving as CEO Americas, Dentsu, will report ...
- Horizon Media Appointed NA Media AOR For Revlon Group
MAD, Steve McClellan - Monday, June 26, 2023
The appointment followed a five-month review. Revlon emerged from bankruptcy in M ...
- Dentsu Names Komasinski To Succeed Kelley As CEO Of Its Americas Region
Mediapsssst, Richard Whitman - Monday, June 26, 2023
He joined Merkle in 2015 as Chief Operating Officer of Agency Servic ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- Discount Tire Taps ANC As Sports AOR, Enlarges National Partnerships
MAD, Fern Siegel - Monday, June 26, 2023
ANC will handle ad sales and strategic planning for the brand's ...
- How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
MAD, Bryan Karas - Friday, June 23, 2023
While layoffs at major marketing platforms have hit advertising support layers particular ...