- MOCEAN Selects Wong For COO Post
People on the Move, Fern Siegel - Thursday, September 28, 2023
Wong will manage all areas of agency operations, including business strategy a ...
- MullenLowe U.S. Names 3 Executives To New Leadership Roles
MAD, Fern Siegel - Tuesday, September 12, 2023
Kelly Fredrickson is now chief culture officer, Javier Passerieu is president ...
- OMG Prevails In $600 Million Uber Media Review
MAD, Steve McClellan - Wednesday, September 27, 2023
OMG's scope of work includes media strategy, planning and buying for Nor ...
- Sandy Hook Promise Commemorates Victims' Deaths
Marketing Daily, Tanya Gazdik - Wednesday, September 27, 2023
"Our research has proven that something as simple as 'saying something' c ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Performance Marketing Insider, Laurie Sullivan - Thursday, September 28, 2023
California governor Gavin Newsom says he will sign legislation requiring large compani ...
- 4C Foods Selects Quench As Lead Social Media Agency
MAD, Fern Siegel - Tuesday, September 26, 2023
The agency will launch an initial campaign in November on Facebook, Instagr ...
- Grey London Taps Persons As President
MAD, Fern Siegel - Tuesday, September 26, 2023
A former WPP global strategist, Persons was a founding member of Cle ...
- CW Appoints Known As Media AOR
MAD, Steve McClellan - Tuesday, September 26, 2023
Known has corralled quite a few entertainment clients in the last f ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Dentsu, Clients Back Expansion Of Gia Peppers-Hosted Program
Mediapsssst, Richard Whitman - Tuesday, September 26, 2023
"More Than That with Gia Peppers" is expanding with a four-part limit ...
- Voice Cloning Tech Deployed For Literacy Campaign
MAD, Steve McClellan - Monday, September 25, 2023
ProLiteracy has applied the technology to assist low-literacy parents to improve readi ...
- Hey Alli, I'm Still Waiting For Your Answer
Media 3.0, Joe Mandese - Tuesday, September 26, 2023
Tech-savvy PMG this morning became the latest in a long line ...
- IPG Health Helps Clients Diversify Their Clinical Trials
Mediapsssst, Richard Whitman - Monday, September 25, 2023
According to the firm, main obstacles to more diversified trials revolve arou ...
- Klick Health Expands London-based EMEA Leadership Team
People on the Move, Steve McClellan - Tuesday, September 26, 2023
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team f ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
MAD, Steve McClellan - Friday, September 22, 2023
The testing program, known as Reveal, was developed in-house to measure audien ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- Team One's Legacy Lab Seeks Talented Change Agents For Scholarship
Mediapsssst, Richard Whitman - Friday, September 22, 2023
The award is designed to recognize African American students who strive ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- Sparkling Ice Selects RTO+P As AOR, MRM For Media
Accounts on the Move, Fern Siegel - Thursday, September 21, 2023
RTO+P will drive the beverage's creative campaign executions. ...
- Nishimura Returns To Innocean USA As Chief Digital Officer
MAD, Fern Siegel - Thursday, September 21, 2023
Steven Nishimura previously worked at Innocean on the digital and CRM si ...
- Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
MAD, Steve McClellan - Thursday, September 21, 2023
The award was confirmed the same week that Clean Creatives issued i ...
- GroupM's Wavemaker Takes H1 Global New Biz Crown
MAD, Steve McClellan - Thursday, September 21, 2023
That's according to agency research firm COMvergence, which released its analysis ...
- YouTube To Introduce Gen AI-Based Dream Screen Next Year
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
YouTube will provide a variety of tools for creators, agencies, and brand ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- Serviceplan Wins Global Marketing Account For Lufthansa
Mediapsssst, Richard Whitman - Thursday, September 21, 2023
Lufthansa has worked with Accenture Song for the last dozen years. T ...
- Apple, Get The Message?
Performance Marketing Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Stagwell To Help Commercialize RealClearPolitics During '24 Election Cycle
Mediapsssst, Richard Whitman - Wednesday, September 20, 2023
Stagwell agencies Code And Theory, Gale and Multiview will create a varie ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...