• by Fern Siegel , August 3, 2023

The 30-year-old Rivers Agency has expanded its digital and media capabilities.

“With AI and new platforms like Threads rapidly disrupting the media landscape, it’s essential to have digital experts embedded on the team,” said Lauren Rivers, founder-CEO.

New staffers include Jaycie Greenberg and Nick "Holt" Adams. They will advise on strategic planning, campaign execution and optimization.

As the digital media strategist, Greenberg oversee all paid media accounts. Previously, she was digital marketing manager at Method Savvy.

Adams specializes in search engine optimization and all social media channels. He will conduct comprehensive keyword research, competitor analysis, website audits, and optimization to increase traffic, conversions and leads forthe agency’s clients.

The new strategy team is led by Sarah Owens, Chief Creative Officer.

The agency's work has included First Bank, Carolina Performing Arts, Smarties and Glen Lennox. In May, the agency won two Hermes Creative Awards for its work with HUB RTP and Ori’Zaba’s.

Rivers is based in Chapel Hill and Raleigh, N.C.