- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
MAD, Steve McClellan - Wednesday, May 3, 2023
The company, which spent about $90 million on media last year accordi ...
- Agency The Variable Acquires AI, Analytics Firm Data Crunch
MAD, Steve McClellan - Wednesday, May 3, 2023
With the acquisition, The Variable said it will launch applied AI a ...
- Toyota Highlights Ease Of Electric Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2023
The "Easy bZ" campaign was originally scheduled to debut last June, b ...
- TMA: Writers Strike Has No 'Immediate' Impact On Clients
Mediapsssst, Richard Whitman - Wednesday, May 3, 2023
Hopefully the strike will be short, the agency opined. "The last thi ...
- Crossmedia Wins Moose Toys Digital Media Planning, Buying
Accounts on the Move, Fern Siegel - Tuesday, May 2, 2023
Moose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...
- ANA: 82% Of Members Now Have In-House Agencies
MAD, Steve McClellan - Tuesday, May 2, 2023
"This report definitively shows that in-house agencies have become a firmly entrench ...
- Colle McVoy Becomes First Stagwell Agency To Attain B Corp Certification
MAD, Steve McClellan - Tuesday, May 2, 2023
As an extension of its commitment the agency will be donating ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Dentsu's Rozen On What We're Not Seeing At The Newfronts (The Metaverse)
MediaPost Live, Joe Mandese - Wednesday, May 3, 2023
Asked what has been most interesting to see at the newfronts ...
- S4 Capital Says Sorrell Succession Plan Is Now Being Developed
Mediapsssst, Richard Whitman - Tuesday, May 2, 2023
The disclosure follows word last month that Sorrell is undergoing "preventative treatmen ...
- Camelot Named Media AOR For Carl's, Hardee's
Accounts on the Move, Fern Siegel - Monday, May 1, 2023
The agency will handle media strategy, buy and planning for the brand ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big Comeback
MAD, Steve McClellan - Monday, May 1, 2023
According to a Dentsu study inflation is a worry but not ...
- Agencies Subject Matter, Kivvit Tie The Knot
Mediapsssst, Richard Whitman - Monday, May 1, 2023
The combined firm, to be known for now as Subject Matter ...
- Bridgestone Americas Awards PPK In-Store, Digital Assignment
MAD, Steve McClellan - Friday, April 28, 2023
The award came after an invitation-only RFP process and continues a rece ...
- Sheba Targets Allergic Kitten Owners
Marketing Daily, Tanya Gazdik - Sunday, April 30, 2023
Ads will appear across 100 OOH screens near NYC pharmacies speaking ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- 22Squared Names Bazarkaya Chief Creative Officer
MAD, Fern Siegel - Thursday, April 27, 2023
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, D ...
- Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors
MAD, Steve McClellan - Thursday, April 27, 2023
Huskies, based in Dublin, Ireland, will be renamed F&B Huskies. Jonathan Forre ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- Jason Dille Promoted to Chief Media Officer At Chemistry
People on the Move, Steve McClellan - Thursday, April 27, 2023
Pittsburgh, PA-based independent full-service advertising agency Chemistry has promoted Jason Dille ...
- Ford Partners With Jennifer Hudson For Focus On Accessibility
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2023
Ford's BlueCruise hands-free driving technology allows a deaf mother and son ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- U.S. Ad Index Falls For 9th Consecutive Month In March
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The U.S. Ad Market Tracker fell for the ninth consecutive month ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- OKRP Wins Metro By T-Mobile Creative Account
MAD, Steve McClellan - Tuesday, April 25, 2023
The remit for the pre-paid wireless brand includes ads targeting Hispanic a ...
- Lanzi Named NA CEO At Publicis Groupe's Digitas
MAD, Steve McClellan - Wednesday, April 26, 2023
Lanzi succeeds Jodi Robinson who will be moving into a new "innovation-focuse ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- 305 Worldwide Taps Lorenzo To Lead Creative
MAD, Steve McClellan - Monday, April 24, 2023
Lorenzo joins 305 Worldwide after serving as SVP, group director at agen ...
- James Leads Thirst's North American Expansion As Managing Director
MAD, Fern Siegel - Monday, April 24, 2023
James' goal is to grow the agency, finding opportunities in low a ...