- Changes In Brand Strategy Drive Frequency Of Agency Reviews
Research Intelligencer, Robert Williams - Tuesday, July 18, 2023
The number of agency reviews is also affected by changing macroeconomic challenge ...
- Experience Columbus Taps Luquire As Marketing/Advertising AOR
Accounts on the Move, Fern Siegel - Friday, July 14, 2023
Various initiatives will highlight the region for conventions, trade shows, sporting even ...
- Bob Evans Farms Selects VB+P As AOR
Accounts on the Move, Steve McClellan - Monday, July 17, 2023
VB+P will lead brand-building efforts across the Bob Evans Farms portfolio. ...
- What Agencies, Brands Need To Know About Threads
MAD, Jeremy Agers - Friday, July 14, 2023
For one thing, act quickly to secure your account, even if t ...
- Omnicom's Critical Mass Taps NYT Executive For New Innovation Role
MAD, Steve McClellan - Friday, July 14, 2023
Chief Innovation Officer Ara Kurnit is tasked with accelerating innovation across clien ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- Daasity Creates Data & Analytics Agency
Email Marketing Daily, Ray Schultz - Friday, July 14, 2023
It hopes to provide technical support and other help to merchants seeki ...
- Ogilvy Expands Pernod Alliance, Adds Jameson Creative Duties
MAD, Fern Siegel - Thursday, July 13, 2023
The triple-distilled Jameson has a 67% market share of the Irish whisk ...
- Peet's Coffee Selects Mischief @ No Fixed Address For AOR Duties
MAD, Steve McClellan - Thursday, July 13, 2023
Sibling agency No Fixed Address Media will handle media chores for t ...
- Volvo Brings The Northern Lights To Consumers
Marketing Daily, Tanya Gazdik - Thursday, July 13, 2023
The automaker is offering a different view of the Northern Lights wi ...
- Creative Agency Veteran Applebaum Joins Public As NA CCO
People on the Move, Steve McClellan - Thursday, July 13, 2023
Agency veteran Jill Applebaum has joined social impact agency Public Inc. Nor ...
- Brunner Wins AOR Assignment From Church's Texas Chicken
Accounts on the Move, Steve McClellan - Wednesday, July 12, 2023
Marketing agency Brunner has been named strategic/creative agency of record for quick servi ...
- VMLY&R Promotes 3 Executives In U.S., Social To Search
MAD, Fern Siegel - Wednesday, July 12, 2023
Liz Cole has been promoted to chief social officer. She will le ...
- 'The Tampon Test' Reiterates Importance Of Body Autonomy
MAD, Fern Siegel - Wednesday, July 12, 2023
Following the overturn of Roe V. Wade, 14 U.S. states have retract ...
- Havas Acquires 51% Stake In UK Agency Uncommon
MAD, Steve McClellan - Wednesday, July 12, 2023
The Uncommon founders--Natalie Graeme, Lucy Jameson and Nils Leonard--will continue to mana ...
- Virtual Agencies: How A New Model Benefits Agencies And Clients
MAD, Dee Nelson - Wednesday, July 12, 2023
Now that most of the globe is experimenting with a work-from-home mode ...
- Ogilvy Named Global Creative Agency For Jameson Irish Whiskey
MAD, Steve McClellan - Wednesday, July 12, 2023
The account will be led by a "borderless" team spanning the agency ...
- Hill Holliday CEO Kaplan Steps Down After 41 Years At The Agency
MAD, Steve McClellan - Wednesday, July 12, 2023
Current president Chris Allrapp will assume Kaplan's leadership role. Kaplan is stayi ...
- Mini USA Uses AI To Create Shareable 'Inner Voice' Videos
Marketing Daily, Tanya Gazdik - Thursday, July 13, 2023
Better than any car salesman or dealership, the most persuasive voice ...
- Endeavor Group's 160over90 Expands UK Footprint With XYZ Acquisition
Mediapsssst, Richard Whitman - Wednesday, July 12, 2023
With this acquisition, XYZ Managing Director Will Mould and Executive Creative Direct ...
- Wolff Olins Beefs Up Creative, Strategy Units
MAD, Fern Siegel - Wednesday, July 12, 2023
Kwesi Blair has been tapped as senior strategy director in New Yor ...
- COMvergence: OMD Remains Top Global Media Agency By Billings
MAD, Steve McClellan - Tuesday, July 11, 2023
Based on the 2022 billings figures the firm said it expects EssenceMediac ...
- Omnicom Media Group Acquires UK Financial Services Specialist
MAD, Steve McClellan - Tuesday, July 11, 2023
Founded in the UK in 1993, Ptarmigan Media's offering includes media planni ...
- Michael Farmer's 'Fly-On-The-Wall' Take On Huge's Radical Reorganization
Mediapsssst, Richard Whitman - Tuesday, July 11, 2023
The book is about IPG's Huge but Farmer stresses that the agency ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- Formidable Launches, Focuses On Social-First Brand Campaigns
MAD, Fern Siegel - Monday, July 10, 2023
The London-based agency is touting an ego-free blend of disciplines and minds ...
- Atkinson Returns To Saatchi & Saatchi For New DE&I Role
MAD, Steve McClellan - Monday, July 10, 2023
Cliff Atkinson has been appointed as the agency's first ever director ...
- 2 Agencies Share Creative Duties For UK National Lottery
MAD, Fern Siegel - Friday, July 7, 2023
Leo Burnett will develop campaigns for The National Lottery brand. VCCP wi ...
- IPG, McCann Join AI Watchdog Organization
MAD, Steve McClellan - Friday, July 7, 2023
The Partnership on AI to Benefit People and Society (PAI) works ...
- Spark Foundry Taps Bernstein As Chief Growth Officer
MAD, Steve McClellan - Friday, July 7, 2023
Previously, Bernstein was the executive vice president/business development and marketing at Advanta ...