• by Ray Schultz , July 14, 2023

Daasity has unveiled a new suite of tools to help merchants become data-driven organizations.  

It has created what it calls the Daasity Data & Analytics Agency to provide technical support, data analytics experience and data strategy to merchants.  

The company argues that the agency will help brands save cost and time in their data and analytics work. In addition, it will provide expertise in using the Daasity platform and commerce landscape. 

One client that has tried it is Nécessaire. “The agency has been tremendously helpful in unifying our data sources across our new channels, enabling us to maintain clear sightlines into our business performance and KPIs,” says Calvin Lammers, VP of digital and media, Nécessaire. 

Lammers adds that the agency has “helped Nécessaire build custom dashboards, combining our digital and spend performance with new and repeat customer sales across DTC and Amazon, as well as total company sell-through reports with our retail partners.” 

“CEOs and CFOs know that to be successful you have to build a plan, operate to that plan and, more importantly, track performance to that plan,” concludes Dan LeBlanc, Daasity co-founder and CEO.