Marketing agency 160over90, part of Beverly Hills-CA-based Endeavor Group has acquired London-based creative and experiential agency XYZ.  

With this acquisition, XYZ Managing Director Will Mould and Executive Creative Director Paul Stanway join 160over90 as senior vice presidents.  

Co-founded by Mould and Stanway in 2013, XYZ designs and produces campaigns for consumer brands in the lifestyle and luxury spaces. XYZ’s capabilities include creative strategy, experience design, content creation, live event production, and production management.  

Prior to setting up their own agency Mould and Stanway served at experiential agency Slice Events. 

XYZ’s 35 full-time employees will operate under the 160over90 umbrella, adding to 160over90’s existing London-based team of approximately 60 full-time employees.