- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- MMGY Global Adds Presidents For EMEA, Americas
People on the Move, Fern Siegel - Wednesday, January 17, 2024
The integrated marketing agency has expanded its global team. ...
- Porter Geeks Out On Politics At LoopMe
Performance Marketing Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
Mediapsssst, Richard Whitman - Tuesday, January 16, 2024
LP co-founder Rick Wilson woke up at 3:00 AM one day la ...
- Scarfone Upped To SVP/Media Relations At M&C Saatchi S&E NA
People on the Move, Steve McClellan - Tuesday, January 16, 2024
M&C Saatchi Sport & Entertainment North America has promoted Vicki Scarfone to seni ...
- Ammunition Adds Russell, Goel To C-Suite
MAD, Fern Siegel - Monday, January 15, 2024
The hires follow a 70% increase in business, according to the Atlan ...
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
MAD, Steve McClellan - Monday, January 15, 2024
A lot of focus on the impact of AI on agencies h ...
- Acura 'Unlocks The Energy' For ZDX Electric Vehicle
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
Created by MullenLowe Los Angeles, the effort will be featured at Sundan ...
- One Strategist's Take On New Tech That Solves 'Real Human Problems'
Mediapsssst, Richard Whitman - Monday, January 15, 2024
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerze ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- W+K To Help DoorDash Craft Its Super Bowl Ads This Year
MAD, Steve McClellan - Friday, January 12, 2024
This is the third appearance for the commerce platform, which will showca ...
- Engelgau Steps Down As CEO Of IPG's Acxiom
MediaDailyNews, Joe Mandese - Friday, January 12, 2024
Five years after acquiring Big Data giant Acxiom for $2.3 billion, Interpubl ...
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
MAD, Fern Siegel - Thursday, January 11, 2024
The SWAT team is helping to strengthen a brand's connection with consumer ...
- Stagwell, MNTN Partner On Targeting, Measurement Metrics
MAD, Steve McClellan - Thursday, January 11, 2024
The partners say they are also prioritizing automated optimization technology with t ...
- Academy Sports + Outdoors Taps Acadia As Its Customer Analytics AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The award followed an RFP process. To service the account, Acadia ...
- MGM Resorts Taps Mischief As Creative AOR
MAD, Steve McClellan - Wednesday, January 10, 2024
The firms said they will jointly work on briefs for the M ...
- Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
MAD, Steve McClellan - Thursday, January 11, 2024
Thanks to Gen AI, Marcel and months of planning, the Groupe se ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- BMB Appoints Joll, Bonny To Head Strategy And Growth
MAD, Fern Siegel - Tuesday, January 9, 2024
"BMB has an excellent pedigree and an ambition ideally suited for t ...
- Accenture Agrees To Buy Work & Co.
MAD, Steve McClellan - Tuesday, January 9, 2024
Founded in 2013, the design and innovation agency will become part ...
- OMG Taps O'Connell For Newly Created Intel Role
MAD, Steve McClellan - Tuesday, January 9, 2024
Joanna O'Connell has been named chief intelligence officer, North America and wi ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Hill Holliday Will No Longer Use Certain Dog Breeds In Its Ads
Mediapsssst, Richard Whitman - Tuesday, January 9, 2024
The agency got a shoutout from PETA for committing not to u ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE Origin
Email Insider, Ray Schultz - Tuesday, January 9, 2024
Among the issues facing email senders is the disappearance of third-party cookie ...
- Volvo Teases Debut Of New VNLs With Influencer Campaign
MAD, Steve McClellan - Monday, January 8, 2024
The influencer campaign revolves around a version of the truck - stripp ...
- Honda Partners With Musician Bishop Briggs
Marketing Daily, Tanya Gazdik - Monday, January 8, 2024
The campaign extends to Honda social media channels in mid-January with thr ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...