- Audemars Piguet Campaign Goes 'Beyond' Expectation
Out to Launch, Fern Siegel - Thursday, March 16, 2023
The global campaign, "Seek Beyond," is running in cinemas, print and outd ...
- Elvis Enlarges Creative Team
People on the Move, Fern Siegel - Thursday, March 16, 2023
Alexandru Vasile will run the agency's creative department. ...
- Exverus Media Wins New Belgium Brewing, Bell's Brewery
Accounts on the Move, Fern Siegel - Wednesday, March 15, 2023
New Belgium Brewing is known for its flagship beer, Fat Tire. ...
- VMLY&R Commerce Enlarges Executive Global Team
MAD, Fern Siegel - Wednesday, March 15, 2023
The new staffers cover leadership posts in tech, innovation and creative. ...
- VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
MAD, Steve McClellan - Wednesday, March 15, 2023
Jeanny Ponce, currently leading the Mondelez business, will assume the roles ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- DBC Brand Communications Expands Into Advertising And Marketing Services
MAD, Steve McClellan - Tuesday, March 14, 2023
Joining the agency to lead the new divisions is Aaron Peterson, ...
- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
MAD, Steve McClellan - Tuesday, March 14, 2023
The company spent an estimated $35 million on measured media in t ...
- Volvo Honors Behind-The-Scenes Movie Heroes
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The spot will run in broadcast over the next two weeks a ...
- Genesis To Debut Campaign During March Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The Electrified GV70 marks the beginning of greater investment in the U. ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- One Club's Creative Week 2023 Is Set For May
Mediapsssst, Richard Whitman - Tuesday, March 14, 2023
Events include The One Show 2023 awards ceremony and special 50th anniversa ...
- Dow Jones Launches Agency Review Across All Its Products
Publishers Daily, Ray Schultz - Tuesday, March 14, 2023
CMO Sherry Weiss will head up the marketing transformation and review wi ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- Le Truc, Human Rights Foundation Team Up For SXSW Installation
Mediapsssst, Richard Whitman - Monday, March 13, 2023
It's called "Discounted Lives" and is designed to draw awareness to t ...
- Hochberg Joins adam&eveDDB As Creative Director
People on the Move, Fern Siegel - Monday, March 13, 2023
Previously, she was affiliated with TikTok Brand & Creative Studio. ...
- Nio Named Chief Strategy Officer, Highdive
People on the Move, Fern Siegel - Monday, March 13, 2023
Megan Lally, managing partner at Highdive, said Nio "leads with intelligence, empat ...
- BBH Scores Premier League Account
Accounts on the Move, Fern Siegel - Friday, March 10, 2023
The agency's remit is to promote the client's social initiatives and i ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- Happy Horizon To Acquire Digital Agency AdBirds
Email Marketing Daily, Ray Schultz - Monday, March 13, 2023
The purchase of marketing agency AdBirds will help fuel the international grow ...
- GroupM: China's Ad Market Rebounds Following Easement Of COVID-19 Restrictions
MediaDailyNews, Joe Mandese - Monday, March 13, 2023
Ad spending by Chinese marketers in the U.S. and other overseas marke ...
- Dick's Sporting Goods Launches First Brand Campaign In A Decade
Mediapsssst, Richard Whitman - Friday, March 10, 2023
The new effort showcases the power of sports to change lives-particularly you ...
- Nienhaus Named EVP/Managing Director, Cramer-Krasselt
People on the Move, Fern Siegel - Monday, March 13, 2023
Most recently, he led the engagement & development program for the ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Mediapsssst, Richard Whitman - Thursday, March 9, 2023
While media pricing will always be a factor, marketers are more focus ...
- Google Ads: How Much Companies Spend
Performance Marketing Insider, Laurie Sullivan - Friday, March 10, 2023
Go Fish Digital during the past years has worked with many softwa ...
- Common Good Wins 4 New Creative, Media Accounts
Accounts on the Move, Fern Siegel - Wednesday, March 8, 2023
The various accounts were awarded after competitive reviews. ...
- Pillsbury Doughboy Origin Disputed
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
There are conflicting reports over the origin of the iconic Pillsbury Doughbo ...