• by Fern Siegel , January 8, 2024

Integrated creative agency GYK Antler has announced two new hires.

Adam Telian was named head of media. A 15-year media vet, he's experienced in traditional media planning and buying and digital growth marketing. Previously, he worked at Mediahub Global and New Engen. Telian has overseen creative and performance-driven media programs for clients such as New Balance, Bose, Harley-Davidson and Altra Running.

"While GYK has always taken an integrated approach to managing media buying and planning for clients, such as New Hampshire Travel & Tourism, Sweet Baby Ray’s and Green Giant, the next chapter of GYK’s media offering will continue to focus on innovation in media while bringing a performance mindset to all aspects of our work. We plan to partner deeply with our market-leading creative and strategy groups to deliver meaningful results in a measurable way," Telia told Agency Daily.

The agency also tapped Sarah Spitz as head of production, management and operations. She partners with Matt Doyle, executive creative producer, to lead Big Brick, GYK's in-house production shop. Spitz has done award-winning work for various agencies, including BBDO (Visa), Arnold (Truth anti-smoking campaign) and 22Squared (Baskin Robbins).

GYK is based in Boston and Manchester, New Hampshire. Client work also includes the Boston Bruins, Sallie Mae and Hasbro Gaming.