- Google Releases AI Reasoning Model
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI mod ...
- FTC Finalizes Settlement With AI Company Rytr
MediaDailyNews, Wendy Davis - Wednesday, December 18, 2024
Rejecting arguments by the tech industry, the FTC has finalized a settleme ...
- OpenAI Call-In Search Service Offers Data Gift From Users - Voiceprints
MediaDailyNews, Laurie Sullivan - Thursday, December 19, 2024
Now it's easy to pick up a phone and search for informati ...
- Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 18, 2024
Microsoft improved Bing with new large and small language models that t ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser Tabs
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
If a computer has tabs open in a browser, Project Mariner c ...
- Photobucket Hit With Biometric Privacy Suit
MediaDailyNews, Wendy Davis - Friday, December 13, 2024
"When it encouraged customers to upload their photos, Photobucket never gave th ...
- OpenAI Uses ChatGPT-Related Data Through Apple's Integrations
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 11, 2024
Apple has integrated its voice assistant on its iPhone and other devic ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Google, OpenAI Chiefs Tout AI Innovations Next Year, Albeit More Difficult
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Google CEO Sundar Pichai and OpenAI CEO Sam Altman expect to s ...
- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, Ads
MediaDailyNews, Laurie Sullivan - Wednesday, December 4, 2024
The technology identifies whether content is correctly optimized to serve queries a ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2024
As marketers chase "the next big thing" heading into 2025, this year ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water Use
MediaDailyNews, Laurie Sullivan - Monday, December 2, 2024
Advertisers need to begin thinking about more sustainable practices with the grow ...
- Amazon Said To Announce GAI Video Search Analytics
MediaDailyNews, Laurie Sullivan - Thursday, November 28, 2024
Amazon's web services division reportedly is developing a generative AI video sear ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With Humans
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
A San Francisco-based startup is expected to announce Tuesday it has rais ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Google Chrome For Sale
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2024
It's not a simple idea to sell Chrome to solve monopolistic practice ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- DOJ Sways Judge To Force Sale Of Google's Chrome
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
The decision to divest Chrome was not unexpected, and is intended ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Perplexity Takes On Google: Intros Shopping, Retail Merchant Program
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Perplexity has debuted a shopping feature for its paid U.S. customers a ...
- Google Cracks Down On SEO Ranking Abuse
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 19, 2024
Google keeps its spam policy updated. This time the goal is ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- X Sues To Block California Restrictions On Deep Fake Political Ads
MediaDailyNews, Wendy Davis - Friday, November 15, 2024
The law "will inevitably result in the censorship of wide swaths ...