- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Yelp Adds 8 Searchable Attributes Ahead Of July Disability Month
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
July is disability month in the U.S., so Yelp introduced eight attribut ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- Microsoft Tests A Small AI Vision Language Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 26, 2024
Florence-2 - a type of AI called a vision language model ...
- Google Software Engineers Can Take A Nap While Software Solves Problems
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
Google uses the code and reasoning capabilities of LLMs to replicate hum ...
- Record Labels Accuse AI Companies Of 'Ingesting' Copyrighted Music
MediaDailyNews, Wendy Davis - Monday, June 24, 2024
Major record labels on Monday sued the artificial intelligence companies Suno a ...
- AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2024
Nearly half of people who have used AI in search think AI-generat ...
- Can Bill Gates' $1B Investment Save AI-Powered Advertising?
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2024
AI requires a lot of power - much more than anyone h ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- OpenAI Co-Founders Separately Go After Super Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2024
This latest progress in AI for advertising might not be revolutionary b ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- McDonald's Removes AI Drive-Thru Order System
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 17, 2024
Videos showing flaws with the AI technology went viral on social med ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
DoubleVerify research reveals a surge in new fraud schemes and variants ...
- How Pope Francis' Ominous AI Message At G-7 Affects Advertisers
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2024
Pope Francis sent an important message to world leaders during the G ...
- Drop It: Microsoft, Open AI Ask Court To Dismiss Suit Filed By Eight Newspapers
Publishing Insider, Ray Schultz - Thursday, June 13, 2024
The firms argue that the lawsuit contains the same flaw as ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- Yahoo Updates AI Engine, Completely Redesigns Mail
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Yahoo launched two important platforms this week supported by artificial intelligence. ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...