- Airlines Face Scrutiny Over Loyalty Programs
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 21, 2023
"One other key issue USDOT is looking at is the devaluation ...
- What You Can Expect From Holiday Travel Season
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 14, 2023
Delta Air Lines hit new travel records over the Thanksgiving holiday peri ...
- Harlem Globetrotters Promote Alaska Airlines' Global Destinations
MAD, Fern Siegel - Monday, December 4, 2023
The domestic carrier has access to 500+ global destinations that can ...
- United Flys On 'Love' For The Holiday Season
MAD, Fern Siegel - Friday, November 24, 2023
United Airlines wants to advertise - without relying on conventional ad form ...
- United Airlines Reportedly Mulls Behavioral Targeting Play
PolicyBlog, Wendy Davis - Wednesday, November 22, 2023
Apparently not content with merely transporting passengers from one city to anothe ...
- American Airlines Debuts 'Life Awaits' Campaign
MAD, Steve McClellan - Wednesday, November 1, 2023
The creative work is from AOR Walton Isaacson. EssenceMediaCom is doing t ...
- Invest In Value
Planning & Buying Insider, J. Walker Smith - Wednesday, November 1, 2023
Value delivered to customers is what creates value for the bottom lin ...
- Delta Air Lines Walks Back Proposed Loyalty Program Changes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 18, 2023
Delta Air Lines is walking back some recent proposed changes to i ...
- Consumers More Satisfied With Rental Cars, Airports
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
Enterprise ranks highest in overall customer satisfaction for a third consecutive yea ...
- Serviceplan Wins Global Marketing Account For Lufthansa
Mediapsssst, Richard Whitman - Thursday, September 21, 2023
Lufthansa has worked with Accenture Song for the last dozen years. T ...
- Spafax Flies AdConnect, New Media-Buying Tool
MAD, Fern Siegel - Wednesday, September 20, 2023
Agencies can tailor campaigns to specific demographic profiles, geographic regions and trav ...
- Delta Air Lines Hires Tom Brady As Adviser
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 8, 2023
Delta Air Lines has hired Tom Brady to work on internal employee traini ...
- United Briefly Grounds All Flights On Tuesday
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 6, 2023
United Airlines chose to briefly ground all flights on Tuesday due ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network
Mediapsssst, Richard Whitman - Wednesday, September 6, 2023
Lamar has digital advertising inventory in 25 airports across the country capab ...
- Flying Media Group Acquires AirlineGeeks
Publishers Daily, Ray Schultz - Thursday, August 17, 2023
Purchase is the 20th made by firm over the last two ye ...
- Delta Partners With Porsche To Offer Rare Tarmac Ride
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 28, 2023
Delta Arlines is offering a gate-to-gate airport shuttle at Hartsfield–Jackson Atlanta International Airpo ...
- Korean Air Selects Hyundai's Innocean For Media AOR
Marketing Daily, Tanya Gazdik - Monday, July 17, 2023
Korean Air adds to the agency's growing list of global brands servic ...
- Corsair Activates Visibility On Rival Luggage Carousels
Out to Launch, Fern Siegel - Thursday, July 6, 2023
The airline launched an out-of-home campaign to get maximum attention. ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Private Jet Charter Caters To Pet Owners
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 7, 2023
Pet owners, especially those who don't want to put their snub-nosed ...
- Google And Microsoft Focus On Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Microsoft Advertising projects 2023 will be a big year for travel, althou ...
- Airline Passengers Say They'd Pay More For Kids-Free Flights
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 16, 2023
A study found 80% of travelers would prefer an adults-only flight, a ...
- Delta Phasing Out Zac Posen Plum Uniform
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 13, 2023
Delta Air Lines is phasing out its "Passport Plum" uniform pieces design ...
- Airbus Taps Crossmedia As Global Media AOR
Accounts on the Move, Fern Siegel - Friday, February 17, 2023
The agency won the account in a competitive review over the incumbe ...
- VaynerMedia Wins Alaska Airlines Account
MAD, Steve McClellan - Tuesday, February 14, 2023
Alaska Airlines spent an estimated $30 million on measured media last yea ...
- United, Chase Partner For Anti-Jet-Lag Sweepstakes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 19, 2023
United Airline and Chase are partnering for a sweepstakes that will awa ...
- Paramount+ Onboard For Delta's New Inflight Content Hub
Digital News Daily, Karlene Lukovitz - Friday, January 6, 2023
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premi ...
- Delta Air Lines To Offer Free WiFi In 2023
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 29, 2022
In what is likely to give the airline a huge point ...
- Southwest Airlines Continues To Struggle
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2022
Pilots and crews are ready to fly, but the company reportedly h ...
- Southwest Airlines Continues To Reel This Week
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 27, 2022
While other airlines were more or less back to normal Monday aft ...