• by Fern Siegel , October 16, 2024

BarkleyOKRP has been named AOR for Signature Aviation after a competitive review.

The agency will lead brand strategy and integrated creative development for the company. First work is expected this fall.

Signature Aviation operates a network of private aviation terminals with more than 200 locations across key destinations in 27 countries and five continents. The U.S. is the company’s largest market, operating at 38 of the top 50 busiest airports.

“The company is well-positioned and ready to build upon its core strengths and further develop a connected brand through all brand actions and activations, inside and outside the organization. This unifying mission, which we call a brand’s Red Thread, will be at the center of everything we do for Signature Aviation,” said Jason Parks, chief growth officer, BarkleyOKRP.

BarkleyOKRP counts United Healthcare, Ace Hardware, Metro by T-Mobile and Carfax as some of its current clients.

The agency was formed in March by the merger of Barkley and OKRP.