• by Fern Siegel , January 6, 2025

Social platform WeAre8 partnered with Breeze Airways to turn social advertising into a source of happiness — even before a flight is booked.

Breeze, founded in 2021, is leveraging WeAre8, where every ad viewed shares money with people and a charity or community group, such as the local chapters of Make-A-Wish Foundation. 

“One of our core values at Breeze is ‘kindness,’ and this partnership with WeAre8 is a perfect way to showcase our commitment to creating a Seriously Nice airline,” said Angela Vargo, vice president, marketing and communications at Breeze.

Breeze is also expanding its presence on WeAre8 with an organic content profile. The creative is an in-house effort.

Laura Chase, WeAre8’s managing director, added: “WeAre8 offers a radically different advertising experience, one that prioritizes choice, control and respect for people’s time. The results we’ve seen from an array of big-name brands showcase how this model drives exceptional attention and conversion.” 

Breeze offers a mix of more than 200 year-round and seasonal nonstop routes between 66 cities in 30 states.