- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
MAD, Fern Siegel - Wednesday, April 5, 2023
The goal is to raise awareness about the dangers of alcohol consumpti ...
- Two Spirits Brands Team To Fight Testicular Cancer
Marketing Daily, Les Luchter - Tuesday, April 4, 2023
"Whip the Ballz," campaign is sponsored by Whipshots, the vodka-infused whipped cre ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- BlueMoon LightSky Ale Lightly Serious About Flavor
Marketing Daily, Steve Ellwanger - Friday, March 24, 2023
Lighthearted approach to winning younger beer drinkers celebrates warm weather and outdo ...
- Craft Beer Drinkers Want D2C Shipping -- But Few States Allow It
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, March 23, 2023
In one poll, 72% of respondents said they would spend $50 ...
- Stella Artois (Literally) Crashes Home-Alone Dining To Encourage Togetherness
Marketing Daily, Steve Ellwanger - Wednesday, March 22, 2023
Aiming to elevate the brand's role to a "mealtime staple," spot sho ...
- Constellation Prevails In Corona Hard Seltzer Legal Spat With AB InBev
Marketing Daily, Steve Ellwanger - Tuesday, March 21, 2023
Constellation can continue selling hard seltzer under the Corona brand following ...
- Alt Musicians Strum 'Deer & Beer' Ad For Jagermeister
Out to Launch, Fern Siegel - Monday, March 20, 2023
Juju Mexico finds unique way to pair beer and Jagermeister. ...
- Bushmills Irish Whiskey Pokes Fun At Herd Mentality Of Rivals
MAD, Fern Siegel - Friday, March 17, 2023
The brand is over 400 years old, the world's oldest licensed whis ...
- Modelo Especial Celebrates Everyday 'Fighters'
Marketing Daily, Steve Ellwanger - Wednesday, March 15, 2023
Brand swapped "well-known celebrities and athletes for more relatable characters that peop ...
- Brown-Forman:: Jack Daniel's RTD Beverages Are 'Consumer Recruitment' Vehicles
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
The company was an early entrant into the ready-to-drink space when ...
- Bud Campaign Seeks To Dispel Notion That Hard Seltzer Contains Beer
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The ad "100% Hard Seltzer, 0% Beer" features colorful bubbles meant ...
- The Sound Of Beer: Heineken #1 Among Brands For Effective Use Of Music
CPG Insider, Steve Ellwanger - Friday, March 10, 2023
Heineken's top spot was credited in part to the brand's consistent u ...
- Guinness, Jameson Dole Out Cash To Celebrate St. Patrick's Toasting
Marketing Daily, Steve Ellwanger - Tuesday, March 7, 2023
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in ...
- Tequila Don Julio Celebrates Daytime Drinking In New Creative Push
MAD, Fern Siegel - Monday, March 6, 2023
The reposado is the brand's foray in a new direction. The creati ...
- SNL's Chloe Fineman Pitches NUTRL Vodka Seltzer
MAD, Fern Siegel - Friday, March 3, 2023
Fineman plays Gunter, a wacky vodka seltzer sommelier and the brand's spokespers ...
- Barstool Sports, Phusion Projects Launch Pirate Water Malt Beverage
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Pirate Water iterations with names like Sex on the Beach and Mia ...
- Espolon Pours On Scary Again In 'Scream VI' Movie Partnership
Marketing Daily, Steve Ellwanger - Tuesday, February 28, 2023
The collaboration with Paramount Pictures includes product integration within the movie, out-of-ho ...
- Cutwater's New Campaign, Package Raises The 'Bar'
MAD, Fern Siegel - Friday, February 24, 2023
The cocktails' target audience is 25-54s with a higher-than-average income who enj ...
- Follow The Spirits: Bacardi, Captain Morgan Run Fastest-Growing Instagram Accounts
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
"A 360 integrated marketing campaign is effective at growing audience sizes f ...
- Proper No. Twelve Introduces Irish Apple Whiskey, Founded By MMA Champ Conor McGregor
MAD, Fern Siegel - Tuesday, February 21, 2023
The crispy spot showcases the pure appeal of apples, shot at t ...
- Boston Beer Will Tweak Packaging, Advertising To Stem Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Thursday, February 16, 2023
In a Q4 earnings call yesterday, CEO David Burwick predicted the hard-seltz ...
- Spirits Sales Outpaced Beer For First Time In 2022
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 14, 2023
Main drivers of spirits growth have been premium versions in whiskey a ...
- With No 'Exclusive' For The Category, Alcohol Ads Account For Nearly A Quarter Of SB Spots
Mediapsssst, Richard Whitman - Tuesday, February 14, 2023
According to ad intelligence company Winmo, alcohol brands made up less th ...
- Buchanan's Pineapple Celebrates Tropical Warm With 'It's Pina'
MAD, Fern Siegel - Wednesday, February 8, 2023
Celebrating a tropical state of mind, the integrated campaign for the n ...
- RTD Beverage Brand JuneShine's Super Bowl Advice: Drink, 'Earth' Responsibly
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
The spot is an example of a mission-driven company not taking itse ...
- Constellation Brands Puts $600 Million Media Account In Review
MAD, Steve McClellan - Tuesday, February 7, 2023
Horizon has been the incumbent on the business since 2009 when t ...
- Rapper/Entrepreneur Jay-Z Settles Dispute With Bacardi Over D'Usse Cognac
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 7, 2023
Bacardi International has acquired a majority interest in the brand following ...
- Purpose-Washing at the Super Bowl? Big Beer Goes Non-Alcoholic
Marketing Daily, Greg Ricciardi - Saturday, February 4, 2023
Are beer companies looking to stake their claim in the NA catego ...
- Alcohol-Delivery Platform Drizly Partners With Gopuff Liquor & More
Marketing Daily, Steve Ellwanger - Wednesday, February 1, 2023
Alcohol ecommerce platform Drizly is expanding its assortment of beer, wine a ...