- Campari America's Cabo Wabo Becomes Official Tequila Of NASCAR
Marketing Daily, Steve Ellwanger - Tuesday, January 31, 2023
Brand debuts at NASCAR with annual Busch Light Clash, followed by DAYTO ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- As U.S. Growth Slows, Diageo Adds Another Super-Premium Pour To Spirits Portfolio
Marketing Daily, Steve Ellwanger - Friday, January 27, 2023
Diageo will make its debut at the Super Bowl next month wi ...
- Rangers Fans May Face Consequences Over Objecting To Biometrics
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 26, 2023
Fans at New York Rangers games might not have access to alcoho ...
- Why Two Roads Brewing Refreshed Packaging To Highlight Alcohol By Volume
CPG Insider, Steve Ellwanger - Friday, January 27, 2023
Customers want that info uprfront, but "don't want to stand in t ...
- For First Time In 12 Years Of Tracking, 2022 D2C Wine Shipments Declined
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Cabernet sauvignon was the overall top performer as dollar sales increased 5 ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
A trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- Mixed Martial Arts Champ Tabatha Ricci Joins 805 Craft Beer Rep Roster
Marketing Daily, Steve Ellwanger - Tuesday, January 17, 2023
805's "eclectic mix of athletes" has helped the brand stand for somethi ...
- Vita Coco Hopes Captain Morgan Rum Collab Inspires Coconut Water Consumption
Marketing Daily, Steve Ellwanger - Monday, January 16, 2023
Mixture is s a nod to coconut water's popularity as a mix ...
- California Winery Association Trims Name To Temecula Wines In New Campaign
Marketing Daily, Steve Ellwanger - Friday, January 13, 2023
Group leveraged a new "Sippin' on Sunshine" logo and "Raise Your Glas ...
- Despite Price Headwinds, Constellation Premium Beer Brands Hold Strong
Marketing Daily, Steve Ellwanger - Thursday, January 12, 2023
Constellation's sixth consecutive quarter of market share gains was driven primarily ...
- Boot Deodorizer, Anybody? Martha Stewart Suggests DIY Uses For Tito's Vodka
Marketing Daily, Steve Ellwanger - Wednesday, January 4, 2023
You can observe "Dry January" but still use vodka, says the lifesty ...
- Jack Daniels Taps BBDO India As Integrated Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, December 28, 2022
The agency will handle creative strategy for the Indian market and localizati ...
- The Great Cutback: Most Consumers Are Reducing Their Spending
Email Insider, Ray Schultz - Thursday, December 29, 2022
Consumers are concerned about inflation and other threats, but are still enjoyi ...
- Distributors Allege Beverage Makers Thwart Slotting-Fee Rules For Alcohol Products
Marketing Daily, Steve Ellwanger - Wednesday, December 28, 2022
While soft drink marketers have long been allowed to pay slotting fe ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Tuesday, December 27, 2022
How to better connect with this sober generation? For one, find wa ...
- Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023
CPG Insider, Steve Ellwanger - Friday, December 23, 2022
And wine-based RTDs will up their game next year, with "extensive innovation ...
- Gallo's Apothic Wines Offers Curated Holiday Website Experiences
Marketing Daily, Steve Ellwanger - Tuesday, December 20, 2022
"They want to shed the sort of gothic appeal attached to th ...
- Handmade Patron Tequila Spotlights Its Hand-Clapping Creators
Marketing Daily, Steve Ellwanger - Monday, December 19, 2022
Spot aims to highlight Patron's handcrafted techniques and small-batch distilling methods, ...
- Prosecco Posits 'Optimism' In Enjoying Champagne
Out to Launch, Fern Siegel - Friday, December 16, 2022
The 60-second spot by the Marc & Gio agency is inspired ...
- Heineken Promotes Work-Life Balance With Horror Movie Spoof
Marketing Daily, Steve Ellwanger - Thursday, December 15, 2022
A woman works alone in dark office as the ceiling lights beg ...
- Study: Legal Cannabis A 'Formidable Competitor' To Alcohol
CPG Insider, Steve Ellwanger - Friday, December 9, 2022
"We think that reflects notable changes in consumer behavior coupled with chang ...
- Brown-Forman Straddles Jack Daniel's Formula 1 Debut, Jack & Coke Rollout
Marketing Daily, Steve Ellwanger - Wednesday, December 7, 2022
Jack & Coke launched recently in Mexico, with planned debut in t ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Six+One Wins Seagram's Escapes Digital Strategy Work
MAD, Fern Siegel - Wednesday, November 30, 2022
The assignment, launching in 2023, includes content strategy, a website and digit ...
- The Beach Boys' Mike Love Launches 'Kokomo' RTD Cocktail Line
Marketing Daily, Steve Ellwanger - Wednesday, November 30, 2022
Club Kokomo's RTD line is available for online delivery in California a ...
- Keeping Spirits Bright: Champagne, Bourbon, Tequila Top Holiday Gift Picks
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
In fourth place for gift giving is red wine (46.8%) followed ...
- Jack Daniel's V. Bad Spaniels: U.S. Supreme Court Will Hear Trademark Case
Marketing Daily - Top of the News, Steve Ellwanger - Sunday, November 27, 2022
When is a brand parody not legal? This case features Jack Daniel ...