- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Cofense Acquires Cyberfish, Will Target 'Legacy' Competitors
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Cofense hopes to serve companies seeking to consolidate technology vendors, the compa ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important conte ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Performance Marketing Insider, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding chang ...
- Lawmakers Ready Bill To Ban 'Surveillance Advertising'
PolicyBlog, Wendy Davis - Thursday, March 25, 2021
"Your algorithms use unseemly amounts of data to keep users on yo ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, f ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifie ...
- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people fr ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, b ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walma ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookiele ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- What Google Learns When Searchers Don't Click
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be go ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Performance Marketing Insider, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content ...
- Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
Performance Marketing Insider, Laurie Sullivan - Monday, January 18, 2021
There has been legitimate concern about how much power to give b ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from sear ...
- Google Hit With Antitrust Suit By Online Video Platform Rumble
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"By unfairly rigging its search algorithms such that YouTube is the first-list ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at lea ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratic ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Performance Marketing Insider, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTu ...
- The Focus Of Google's Core Algorithm Update
Performance Marketing Insider, Laurie Sullivan - Monday, December 7, 2020
Just days into the holiday season, Google announced on Twitter the rollo ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Performance Marketing Insider, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the large ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, sa ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...