Tag results for "ana"
- ANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top ClientsThat's on the low end of agency-client relationship longevity by agency typ ...
- State Lawmakers Pass Washington Tax On Ad ServicesThe ANA, 4As and other industry organizations have asked Washington Governor B ...
- FTC Takes First Step Toward Rolling Back RegsThe FTC is urging the public to weigh in on "how feder ...
- Advertisers Urge GOP To Support Opt-Out Privacy LawThe ANA is urging House Republicans to endorse a nationwide opt-out priva ...
- Ad Industry Blasts Financial Regulator's Data Broker RulesThe potential regulations "would harm consumers, the economy, and small businesses ...
- Ad Groups Oppose California Location Privacy Bill"Location information is an integral component of advertising personalization and marketing th ...
- Ad Industry, Others Blast Maryland's Proposed B2B Tax"This tax will discourage companies from marketing their products and services, resulti ...
- California Bill Requiring Browser-Based Opt-Out ReintroducedCalifornia Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- Virginia Senate Passes Bill Banning Sales Of Location DataThe Consumer Data Protection Act, passed this week by the Virginia sta ...
- Ad Groups Urge Veto Of NY Health Privacy BillThe New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- ANA Partners With Viant, Cites AI"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars SpentWhile the percentage has increased from 36% reported in a 2023 stu ...
- ANA Names 'AI' The Word Of The Year, AgainFor the second consecutive year - and the third time in ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- P&G's Pritchard: 'Understand Who You Serve'Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...
- Google's NotebookLM: A Conversation With 'Customer Zero'Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- FTC Requires Newspapers, Gyms And Others To Offer 'Simple' Cancellation MethodsThe FTC said Wednesday that companies must allow consumers to cancel subscriptio ...
- Putting The New General Market At The CenterANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- ANA Criticizes FTC's 'Commercial Surveillance' ReportThe FTC's recent report about online privacy "failed to discuss or acknowled ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- California Governor Vetoes Bill Mandating Browser-Based Opt-Out SignalsCalifornia Governor Gavin Newsom has vetoed a bill that would have requir ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out SignalsThe ANA, IAB, 4As and others are asking California Governor Gavin News ...
- New Ethics Guidelines Outline Best Practices For MarketersThe comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- ANA: Advertisers Struggling With Retail Media NetworksAdvertisers tapping into retail media networks are struggling with performance, data a ...
- Sen. Cantwell Touts Controversial American Privacy Rights ActSenator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- Study Finds Clear Link Between Inclusive Practices, Business SuccessANA survey validated investments in multicultural marketing and found marketers reporting D ...
- House Committee Cancels Privacy Bill MarkupThe surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights ActThe California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' IndustryThe American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy BillIndustry groups say the bill is too confusing, while advocacy organizations s ...
