- ANA Members Increase Efforts Against Russia, For Ukraine
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Seventy-one percent have suspended or reduced media spending in Russia, more th ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Digital News Daily, Wendy Davis - Friday, January 14, 2022
"A growing patchwork of state laws are emerging which threaten innovation a ...
- ANA Commissions Study On Programmatic Media-Buying
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
PwC, Kroll and the Trustworthy Accountability Group were selected to study i ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law
Digital News Daily, Wendy Davis - Monday, September 27, 2021
"The U.S. needs both a strong privacy regulator and a rational, comprehensi ...
- Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social Media
MediaDailyNews, Joe Mandese - Monday, September 20, 2021
The ANA will oversee the #EngageResponsibly campaign breaking later this year. ...
- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorn ...
- Supreme Court Strikes Down California Disclosure Requirement Opposed By ANA
Digital News Daily, Wendy Davis - Thursday, July 1, 2021
In a move urged by the ad industry, the Supreme Court Thursd ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands ...
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
With 87% of the nation's biggest advertisers now vaccinated against the COVID- ...
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 26, 2021
New York lawmakers should wait until 2022 before taking up a bro ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byr ...
- Opt-In Privacy Bill Advances In New York
PolicyBlog, Wendy Davis - Thursday, May 20, 2021
A sweeping privacy bill introduced recently in New York cleared its fir ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, Productivity
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
Rather than a focus on uncovering fraud, "We are saying the w ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A California policy requiring charities to disclose donors' identities to the sta ...
- Virginia Passes Privacy Law Backed By Tech Companies
Digital News Daily, Wendy Davis - Monday, February 22, 2021
Virginia lawmakers have passed a privacy bill similar to a law th ...
- Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
Digital News Daily, Wendy Davis - Friday, February 12, 2021
The new Maryland law imposes imposes taxes on companies that have mo ...
- Maryland Lawmakers Poised To Override Ad Tax Veto This Week
Digital News Daily, Wendy Davis - Wednesday, February 10, 2021
The Maryland bill, which Governor Larry Hogan vetoed last May, would impo ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA ...
- Certified Diverse Ad Industry Suppliers More Than Doubles
Research Intelligencer, Joe Mandese - Thursday, January 28, 2021
The number of advertising and marketing services providers certified as being diver ...