- 'Uncomfortable Truth' Campaign Is Best In Show At This Year's ANA Multicultural Excellence Awards
Mediapsssst, Richard Whitman - Tuesday, November 8, 2022
Out of this year's 45 winners, Procter & Gamble was the mo ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...
- ANA To Engage Even More Responsibly: Taps Ogilvy, BBB To Combat Hate Speech
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2022
An expansion of the #EngageResponsibly effort begun by Pernod Ricard, the effo ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy Bill
PolicyBlog, Wendy Davis - Friday, August 26, 2022
Dozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
MediaDailyNews, Joe Mandese - Tuesday, August 16, 2022
The supply of tech vendors powering the programmatic ad marketplace grew mo ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- I'll Like And Share The ANA Guidelines
MediaDailyNews, Crystal Duncan - Thursday, July 21, 2022
The ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Ad Groups Urge Overhaul Of Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, July 18, 2022
The major ad organizations want lawmakers to significantly revise a proposed priva ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Direct Marketing Club Of New York Rebrands As Marketing Club Of New York
Email Marketing Daily, Ray Schultz - Tuesday, June 7, 2022
"All the attributes that have traditionally made direct marketing powerful - dat ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
"We decided we did not want to include projections from four yea ...
- ANA Analysis: Ad Fraud Tops $100B Annually
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
The cost of various forms of ad fraud including app install farm ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- It's The Demand Chain, Stupid
MediaDailyNews, Mike Donahue - Wednesday, April 6, 2022
The most important word in digital media, especially programmatic, is "demand," n ...
- ANA Members Increase Efforts Against Russia, For Ukraine
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Seventy-one percent have suspended or reduced media spending in Russia, more th ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...