- How To Use AdWords For Keyword Research
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 15, 2012
Rand Fishkin shows us that the numbers and the queries in Google ...
- Where Is The Accountability In Online Video Advertising?
Online Media Daily, Brian Mandelbaum - Monday, February 13, 2012
Many major advertisers feel they have more options for video advertising ...
- Dassault Buys Social Analyzer Netvibes
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 9, 2012
European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboa ...
- Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analyti ...
- eXelate, Nielsen Catalina Bring In-Store To Online
Online Media Daily, Gavin O'Malley - Tuesday, January 31, 2012
For marketers, few questions loom as large as the connection between the ...
- Why Google Analytics Should Be Outlawed In The Travel Industry
Marketing: Travel, Ryan Bifulco - Monday, January 30, 2012
Over my 20-year career in the travel and Internet industry, I ha ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- Buzz Goes Au Naturel: Nielsen Strips Out Jargon, Adds Hyper-Local Metrics
Online Media Daily, Joe Mandese - Thursday, January 26, 2012
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unve ...
- Brand Graph Meets Interest Graph: 33Across Acquires Tynt, Becomes 'Bigger' Than Facebook
Online Media Daily, Joe Mandese - Wednesday, January 25, 2012
33Across, a social data analytics company that has cultivated a humongous databa ...
- Tremor Acquires Video Analytics Platform InPlay For Publishers, TubeMogul Remains Focused On Marketers
Online Media Daily, Gavin O'Malley - Friday, January 20, 2012
Ready to show publishers the data, ad network Tremor Video has purchas ...
- Adometry Seeks To Move Beyond Lookalike Targeting, Integrates Attribution
Online Media Daily, Laurie Sullivan - Friday, January 20, 2012
Marketers understand that having the tools to analyze clicks and conversions acro ...
- Tremor Acquires InPlay From TubeMogul
Raw, Joe Mandese - Friday, January 20, 2012
Online video ad technology developer Tremor Video has acquired video analytics platfo ...
- Data Reveals Social Graph Impacting Brand 'Lift,' As Well As Direct Response
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
In what may be the most robust and detailed data analysis ...
- Analytics Firm Receives Patent For Optimizing 'Off-Line' Ad Campaigns
MediaDailyNews, Joe Mandese - Monday, January 9, 2012
San Diego-based Analog Analytics this morning said it received a U.S. pate ...
- Experts Analyze Analytics
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 6, 2012
Graham Charlton asks the experts to describe the most significant trends ...