- Solve Media Replaces CAPTCHA With Brand Tags
Online Media Daily, Gavin O'Malley - Tuesday, June 5, 2012
Although they are a practical security tool, CAPTCHAs have long been t ...
- MEC Debuts Analytics Tool To Optimize Media Sales
MediaDailyNews, Steve McClellan - Tuesday, May 22, 2012
MEC North America is rolling out a new ROI analytics tool, dubb ...
- How To Protect Google Analytics Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 15, 2012
If Google Analytics files become corrupt for one reason or another ...
- Curalate Analyzes Pinterest Images
Online Media Daily, Laurie Sullivan - Tuesday, May 15, 2012
Curalate will roll out a platform Tuesday that curates images on Pintere ...
- Analytics For Branding
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 14, 2012
Avinash Kaushik tells us how to measure brand strength. He explains th ...
- GeoEdge Analytics Tackles Ad Image Quandary For Global Publishers, Ad Networks
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Visibility to actually view where ads surface on Web sites has be ...
- Forrester Rates Top 'Listening' Platforms/Vendors
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Forrester evaluates enterprise "listening" vendors, broken down by product fit and custom ...
- Measure For Success
Research Brief, Jack Loechner - Monday, April 23, 2012
According to new Whitepaper by the e-tailing group and Baynote, among survey ...
- Adobe Finds Midroll Ads Have More Consumer Appeal
Online Media Daily, Laurie Sullivan - Tuesday, April 17, 2012
Online long-form video and ad insertions have begun to mirror TV viewi ...
- Marketers Suing Facebook Can't Bring Class-Action
Online Media Daily, Wendy Davis - Monday, April 16, 2012
In a victory for Facebook, a federal judge has ruled that pay-per-cli ...
- comScore, i360 Team On Election-Year Analytics
Raw, Mark Walsh - Tuesday, April 17, 2012
New research from comScore and political data specialist i360 shows that left-leani ...
- Visible Acquires Cymfony
MediaDailyNews, Laurie Sullivan - Friday, April 6, 2012
Visible Technologies said Friday it will acquire Cymfony, a Kantar Media analyti ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- Nexage Adds New Reporting, Screening Tools
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
Mobile ad exchange Nexage has added a pair of enhancements to i ...
- Ad Researchers Shift Pursuit From Perfection To Holistic Grail
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Speaking on a panel at the Advertising Research Foundation conference, agency executiv ...
- Banyan Branch Launches Media-Buying Unit
Online Media Daily, Steve McClellan - Wednesday, March 21, 2012
Banyan Branch, which bills itself as a full-service social media agency, ju ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- Adobe's Project Midas Expands Predictive Marketing Tools
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Adobe Systems will push deeper into online marketing, adding features in t ...
- Google Turns AdWords Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 20, 2012
Google released Tuesday new social reports in AdWords aimed at bridging t ...
- King To Direct MEC Digital Analytics
Online Media Daily, Steve McClellan - Monday, March 12, 2012
WPP media shop MEC has hired Sharona Sankar-King as partner and direct ...
- Tag Management Becomes Serious Ad Business
Online Media Daily, Laurie Sullivan - Friday, March 9, 2012
Tag management companies have begun stepping up services for collecting and blocki ...
- Mobilewalla Delivers Analytics For Mobile Apps
Online Media Daily, Laurie Sullivan - Friday, March 2, 2012
Giving agencies and brands the data to gain competitive intelligence to justi ...
- Correction: Media Contacts Has No Relationship With Telemetry
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
A news brief that ran in Online Media Daily Jan. 31 incorrect ...
- Unilever Gets Aboard Nielsen Online Rating Train
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
While a UK roll-out is expected later this year, Nielsen will ...
- Facebook To Offer "Real-Time" Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 27, 2012
Facebook is reportedly planning to sharpen its Insights analytics tool by showi ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Why Multiplicity In Analytics Matters
Performance Marketing Insider, Ryan DeShazer - Friday, February 24, 2012
Several conversations occurred this week on the range and types of analyti ...
- Myriad Debuts New Analytics Hub
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
Myriad Group AG, which powers rich mobile social and Web experiences ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Independent Data Analysis Aids Credibility
Online Media Daily, Mark S. Zagorski - Tuesday, February 21, 2012
Submitting their data to the scrutiny of third-party auditors helps build ...