- eXelate Secures $12 Million To Harness Big Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
eXelate has secured $12 million in Series C funding led by n ...
- Game On: EA, Google Find Predictive Behavior In Search Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
Google released a study Monday demonstrating how search can predict the dema ...
- MMA Issues Mobile Analytics Guide
Online Media Daily, Mark Walsh - Friday, September 21, 2012
Improved measurement is often cited as a condition for higher mobile ...
- MMA Issues Mobile Analytics Guide
Raw, Mark Walsh - Friday, September 21, 2012
Improved measurement is often cited as a condition for higher mobile ...
- Moran Named CEO, General Sentiment
Online Media Daily, Fern Siegel - Wednesday, September 19, 2012
Social media analytics company General Sentiment named Pete Moran as chief executi ...
- How To Measure Facebook Social Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2012
Conducting analysis to understand the impact of the content on Facebook bra ...
- InsightExpress Links Attitude, Behavior To Measure Mobile Ad Campaigns
Online Media Daily, Laurie Sullivan - Wednesday, September 12, 2012
InsightExpress has developed a method to link and measure consumer attitude a ...
- Ad Industry Needs Social Analytics To Identify Influences And Search Trends
SearchBlog, Laurie Sullivan - Monday, September 10, 2012
Social media identifies buzz that points to trends in specific geographic are ...
- Adobe Social Debuts To Enhance Brand Analytics
Online Media Daily, Gavin O'Malley - Thursday, September 6, 2012
Adobe just debuted a new service, which it promises will give bran ...
- New Twitter Program Gives Brands Key Analytics, Data
Online Media Daily, Laurie Sullivan - Wednesday, August 29, 2012
Twitter has introduced a program to certify tools of third-party vendors looki ...
- Recommended Brand Videos Drive 4 To 6 Times Brand Lift
VidBlog, Daisy Whitney - Wednesday, August 29, 2012
So you've sold all your pre-roll inventory. Or maybe your viewers a ...
- Google Analytics Experiments Can Cause An SEO Challenge
Performance Marketing Insider, Janet Driscoll Miller - Tuesday, August 28, 2012
Back in June, I detailed the sun setting on Google Website Optimiz ...
- Targeting Buyers, Not Users
Data and Targeting Insider, Steve Smith - Friday, August 17, 2012
App publishers for kids have a unique challenge: they have to se ...
- Mintel: Oral Care Products Should Multi-Task
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
New research from Chicago-based market research firm Mintel says only 10% ...
- Visible Measures Raises $21 Mil To Power Video Ecosystem
Online Media Daily, Gavin O'Malley - Tuesday, August 14, 2012
Aiming to scale its online video tracking, measurement and ad services, Visib ...
- Faster Internet Speeds Boost Content Consumption, Engagement
Online Media Daily, Gavin O'Malley - Thursday, August 9, 2012
Faster Internet speeds have contributed greatly to a rapid rise in domest ...
- MediaVest Taps Davis-Swing As SVP, Analytics
MediaDailyNews, Steve McClellan - Wednesday, August 1, 2012
Publicis Groupe's MediaVest USA has appointed Larry Davis-Swing to the newly creat ...
- What's Next For GroupM Next? Pinterest Analytics Deal
Online Media Daily, Joe Mandese - Tuesday, July 24, 2012
GroupM innovation unit GroupM Next just announced a licensing agreement with visu ...
- Shantz To SVP, Digital Analytics, Porter Novelli
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Omnicom PR shop Porter Novelli has tapped Joe Shantz as senior vi ...
- IMG Invests In Bloomberg Sports
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
In a sort of private-equity realm, IMG has made an investment ...
- Reporting Online Measurement And Strategy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 11, 2012
Econsultancy published the Online Measurement and Strategy Report with help from Lynchpi ...
- PM Digital Acquires Zeta Interactive Assets
Online Media Daily, Laurie Sullivan - Monday, July 9, 2012
Search agency PM Digital has obtained the digital services assets of Ze ...
- Tracking SEO Success
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 9, 2012
There are many ways to measure SEO success. Sage Lewis explains fiv ...
- Trendrr To Measure Social Response To TV
Online Media Daily, Fern Siegel - Friday, June 29, 2012
The social TV analytics and curation company Trendrr is planning to laun ...
- Paid-Search Traffic Lets Free People Analyze All Media Channels
SearchBlog, Laurie Sullivan - Friday, June 29, 2012
Free People uses paid search to understand the type of consumers comi ...
- Considerations For Measuring Search And Social Content In Real-Time
Performance Marketing Insider, Rob Garner - Wednesday, June 20, 2012
The subject of analytics and measurement is one of the most critic ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- RadiumOne Uses URL Shortener Data To Target Display Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 13, 2012
Social signals have become a targeting tool for display ads. RadiumOne releas ...
- How To Find And Analyze Real Searches
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 12, 2012
Data can provide a ton of insight, but marketers need to kn ...
- Flurry To Debut Mobile Ad Analytics Tool
Online Media Daily, Mark Walsh - Tuesday, June 12, 2012
With the launch of Flurry's Ad Analytics service, the company will provi ...