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Tracking SEO Success

  • ClickZ, Monday, July 9, 2012 11:34 AM

There are many ways to measure SEO success. Sage Lewis explains five, taking us through processes such as segmenting and filtering and comparing results to achieve it. For example, ranking high in search engine results remains a byproduct of a successful action. Marketers should track that action and analyze the results, which could include site visitors signing up for a newsletter, calling the company or making a purchase. 

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