Tag results for "analytics"
- Amazon To Shutter Ad Server In Q4 2024The delay is intended to give brands and agencies extra time ...
- Google Advertisers Withdraw Lawsuit Over 'TrueView' MetricsTwo advertisers who sued Google for allegedly inflating video ad metrics abrupt ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- CMO Council Data Shows Concerns Of Economy, CFO CollaborationOnly 10% of marketing leaders strongly believe their marketing investments position th ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- Vaulting From The Silo: Can Emailers Gain By Using Web-Wide Data?AtData is using machine learning to create an engagement score for ema ...
- This Is What An Advanced Attribution Model Looks Like"You don't need to eat the elephant in one bite," M^2 C ...
- The B2B CRM Palette: Email Ranks As One Of The Top ToolsAlmost half of companies have added email, and over a third ha ...
- The Blueprint For AI Success: How To Get Your Data In OrderA well-structured, efficient data architecture gives AI models the foundation they ne ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The BasicsGoing back to the basics means reaching a simple understanding of wh ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, AnalysisNeutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- TikTok Partnership With TransUnion Gives Marketers Attribution MeasurementTikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Thinking Beyond Now: Plan For Long-Term Media EffectsConsider this: The impact of a single exposure is a point ...
- HubSpot Announces New Cross-Platform AI StrategyAt its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Drone-Based OOH Cleared For Takeoff In MiamiThe new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- The Woman Behind Merkle's GenCX AI PlatformMerkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- YouTube Expands Creator Monetization Access, Launches Comparative AnalyticsYouTube has expanded lowered eligibility requirements for its partner program to ...
- Danger Downstream: Your Data May Be Leaking, And You Could Be SuedLokker offers a free audit of your site, and says it c ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles SiteMeta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- Emplifi Debuts Customer Data Analytics EngineThe new solution combines data ranging from social-media behavior to influencer marketi ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For AttributionThe deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Merkle Expands Google Cloud Partnership Into AI PracticeMerkle and Google Cloud have expanded a long-time partnership in the U. ...
- Content Marketers Are Turning To AI For TasksBut most marketers surveyed in a new report said the career ladd ...
- Google Faces Calls For Investigation Into Children's PrivacyA new Adalytics report is sparking calls for an investigation into YouTube ...
- What Positive And Negative Swings In Search Terms Say About PeopleWall Street analysts have analyzed keyword search insights to identify trends f ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product LinesRachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content DemandIn consumer demand for programming on all networks/platforms, the bulk of conte ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health DataJudge William Orrick indicated he will allow Facebook users to proceed wi ...
