Tag results for "analytics"
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- Amazon Advancing AWS, Ads, Search BusinessesAmazon this year will make up 7.5% of the overall global digit ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%"What we are witnessing is both forms of TV content access ...
- YouTube Adds New And Returning Viewer ReportYouTube earlier this week launched an analytics metric for a report ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspectNo explicit successor was named, but former Merkle Chief Media Officer L ...
- AI Study: SMBs Looking For Education And ResourcesSome 26% of the 486 SMBs participating in a survey from Consta ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media OptimizerThe tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks OnScott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Google Analytics 4 Reports Get New Match TypesGoogle report filters now support the Match Types "begins with," "exactly matches ...
- Web Users Battle Google Over Health DataGoogle is urging a federal judge to reject web users' request f ...
- AI Goes To Market: Email Senders See Issues, But Most Are BelieversA third of marketers are unfamiliar with AI in email marketing, Sel ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?Roku is way ahead of some other platforms. But don't expect th ...
- Google Launches Latest Audience ReportGoogle Analytics 4 has released a new Audience report that marketers c ...
- North Sixth Group Acquires KRMA, Will Merge UnitsOne key element of the acquisition is the integration of KRMA's ...
- 8 Google Analytics Features Enhance App Measurement, PerformanceGoogle Analytics 4 has unveiled features to improve app campaign measurement a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPTDentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce AnalyticsPublicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Meta Urges Judge To Toss Privacy Suit By Online Tax FilersMeta says it didn't want users' tax information, and contractually prohibited onli ...
- Google Sued For Allegedly Overcharging 'TrueView' AdvertisersGoogle autoplays video ads "into the void," two advertisers allege in ...
- X Corp. Sues Bright Data Over Scraping"Bright Data scrapes and sells millions of records from X Corp.'s ...
- Horizon Media Chooses Precisely As Its Location Data ProviderPrecisely PlaceIQ data will be integration within Blu, Horizon's connected marketing platf ...
- TikTok Provides Ad Partners With Post-Purchase Survey DataTikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will gi ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.Kura Sushi allows diners to grab plates of sushi off a convey ...
- FTC Warns Health Apps Over PrivacyFederal officials warned health app developers about the risks of tracking technolo ...
- Few Firms Are At High Levels Of Customer Understanding, Study FindsFew firms use identity resolution to unite data signals in a sing ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA StudyNewsGuard also released new data showing the number of AI-generated news sit ...
- Worldwide Partners Bolsters Capabilities With 3 New AgenciesThe additions follow several new assignments from marketers. Last month, Brand U ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The TimesAmazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers SayPopular tax preparation sites shared "millions" of users' sensitive information with Met ...
- Study: Marketers Lack Confidence In Reliability Of Their DataNearly half of marketers participating in study conducted by Forrester Consulting ...
