- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Google Asks Judge To Throw Out Suit Over Health Data
MediaDailyNews, Wendy Davis - Friday, December 22, 2023
Google is urging a federal judge to throw out a privacy lawsu ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax Filers
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
Google is urging a federal judge to dismiss a lawsuit by onli ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...
- Strike A Chord: The Connection Between Music And Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Meta To Expand Fact-Checking Program To Threads
MediaDailyNews, Colin Kirkland - Wednesday, December 13, 2023
Meta has asked fact-checking partners working with Instagram and Facebook to revi ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAs
Planning & Buying Insider, Joe Mandese - Thursday, December 7, 2023
Months after the ANA released initial findings of its blockbuster programmatic transparen ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- A Data Frenzy At Microsoft Advertising
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Fusion92 Acquires TRAK Data, Enhances Audience Targeting Options
MAD, Fern Siegel - Friday, November 24, 2023
The addition of this platform gives the buyer direct access to Sa ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- The Polycrisis Grinds On
Red, White & Blog, Joe Mandese - Tuesday, November 21, 2023
That's the first line in a just-released global trends report from Ipso ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Gaming Industry Acquisition Takes On Customer Data Privacy
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
AppsFlyer's acquisition of devtodev will expand on its Privacy Cloud Marketplace a ...
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Performance Marketing Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- Microsoft Executive Fears For Israel's High-Tech Sector
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Tomer Simon, chief scientist at Microsoft Israel's R&D Center, expressed concerns ...
- Hari Joins Code And Theory To Lead Data, Analytics and AI
People on the Move, Steve McClellan - Tuesday, October 24, 2023
Anil Hari has joined Stagwell’s Code and Theory as head of dat ...
- Serial Churners: Hurting Or Helping Premium Streamers?
Television News Daily, Wayne Friedman - Monday, October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and th ...