Tag results for "analytics"
- What You Should Track: 7 Key Email MetricsMarketers should not limit themselves to counting opens and clicks. Here a ...
- ChatGPT Worldwide Traffic Drops Nearly 10% In JuneWorldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, accordi ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy LawsAn audit suggests the Google tool breached the privacy rules and ris ...
- Why Google's Automated Move To GA4 May Not Be A Reliable Migration For AudiencesKristen Scott, Whereoware senior director of analytics, believes basic sites can g ...
- They Need Data: B2B Firms Bothered By Lack Of Information And AnalyticsInsights and analytics are the top demand-generation challenge, Anteriad reports. ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About SpendingSome say they are unable to convince their CFOs to invest ...
- Google Rolls Out Support For AMP In GA4 For All PublishersGoogle on Tuesday announced support for AMP in Google Analytics 4 (GA4 ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram ReelsThe expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Nielsen Inks Business Outcome Data Deal With EDONielsen has struck a deal with EDO, where its data will ...
- Fox Corp.'s Mulvihill Takes New Senior Research RoleFox Corp. has created a new senior executive research/data post with longti ...
- McKinsey Analyzes Economic Impact Of Generative AIThe latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad FeaturesOn Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen NetworkAdvertisers can vie for limited inventory on Kroger's digital cooler screens throu ...
- Google AdSense Integrates With Google Analytics 4, Among Other UpdatesAdSense now integrates directly with Google Analytics 4 (GA4), but Google al ...
- Intuit Mailchimp Adds SMS, AI Email Writing Features To SuiteSMS is now being tested by clients in beta, Intuit Mailchimp s ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' OfferingThe "CSA: brand is derived from a 40-year-old French research practice own ...
- EDO Offers Creative Rotation Optimization For TV CampaignsThe data-driven solution is said to allow for optimizing creative rotations witho ...
- CallRail Creates Integration With Adobe AnalyticsThe arrangement enables multichannel attribution, CallRail says. ...
- Ro Derm's Head Of Marketing's Prescription For Success"You realize how little you know about the world, what you ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning ItCoveo Solutions, which supports the application of AI for enterprises and intellige ...
- MicroStrategy, Microsoft Expand Partnership For AI-Enabled AnalyticsThe partnership will expand availability of MicroStrategy products powered by Microsoft Azur ...
- VideoAmp Platform Adds TransUnion Marketing AnalyticsIntegration allows campaign performance measurement across TV, digital, and optimize media a ...
- New Platform From Allant Provides No-Code Analytics, Firm SaysThe new platform connects to email, SMS and other campaign delivery provider ...
- Why Kraft Heinz Head Of Data Loves AI-Driven AnalyticsKraft Heinz has a new approach to creating and measuring creative. Conte ...
- Abortion Patient Seeks Order Banning Google From Collecting DataGoogle is causing "irreparable harm" to people who visit healthcare sites ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, ConsolesAppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Openprise Launches Solutions For Microsoft Dynamics 365The new offerings allow marketers to conduct multiple tasks without custom cod ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study FindsThe chief marketing application is behavioral segmentation, Sprout Social reports. ...
- Google Sued Over Alleged Collection Of Abortion DataGoogle has been hit with a class-action privacy complaint for allegedly collecti ...
- AI Shock And Awe: Communications Pros See Dangers And OpportunitiesThe biggest concern is the spread of factual errors and misinformation, ...
