Seattle-based digital marketing agency New Engen named Andrew Richardson as senior vice president, advanced analytics and measurement.

Prior to joining the company, he founded the Richardson Strategy Group, a data and strategy consulting firm in Philadelphia. Before that, he worked at data and analytics practices for Tinuiti, CMI/Compas and Pointroll.

In his new post, Richardson will work with all agency client teams to deliver measurement and optimization across the marketing funnel for campaigns.

The agency's roster has included West Marine, ThreadBeast, Rothy's and BET+.

New Engen recently joined forces with Acorn Influence and LT Partners, adding influencer and partner marketing to its capabilities.