Tag results for "analytics"
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- Meta Asks Judge To Dismiss Privacy Lawsuit Over Health DataMeta Platforms is asking a judge to throw out a lawsuit ...
- Retailers Are Challenged In Using Data: StudyThey have difficulty coping with the large volume of data coming i ...
- Hutchinson Tapped As Kantar's CMO, Insights, North AmericaHutchinson will lead initiatives across all aspects of product marketing, demand generati ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, PublishersDoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- ARF Audience X Science Day Two: Media Currency Battle Lines DrawnThe focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big DataA funny thing happened on the ad industry's way to a B ...
- Washington State Enacts Broad Health Privacy LawWashington Governor Jay Inslee on Thursday signed what may be the country ...
- Firm Offers Generative AI Tool For Creating B2B Cold EmailsGenerative AI software-as-a-service platform Regie.ai is offering a platform for automating t ...
- Havas Media Group Restructures Data Team, Taps Edelman's PapandreopoulosHMG vet Jamie Seltzer has also been promoted to global managing direct ...
- B2B Agency Taps Cheliotis For New Role Of Global Brand Insights DirectorThe London-based agency has grown significantly in the U.S. by acquisition ...
- Is Brian Wieser's Past Prologue For This Year's Upfront?He seems to think so. And if you follow the "leader," ...
- Analytics Business Voyager Asks Judge To Toss Meta's Suit Over Data ScrapingVoyager Labs says Meta shouldn't be able to proceed with a lawsu ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026Winterberry Group research aims to provide greater insight into the analytics marke ...
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics ToolThe man behind it is serial entrepreneur Rajiv Dingra, who built a ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY IncreaseAlthough Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending MoreTotal analytics spend should hit $32 billion in 2026, according to Winterber ...
- Media Measurement Is Key Analytics Challenge For Marketers In US, EuropeMore than three quarters of marketers said performance and efficiency significantly impro ...
- Adobe Data Shows Online Prices Fell 1.7% In MarchConsumers looking for better prices online got a surprise in March ...
- Google Sunsets 4 Attribution Models In Ads And AnalyticsGoogle plans to discontinue four rules-based attribution models in Google Ads a ...
- What Happened To Account-Based Marketing?Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Havas Integrates Performance Shop With Media GroupWhile Noise Digital will continue as a freestanding brand, the performance med ...
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, AdditionsStreaming continues to be a business development marked by "volatility" with mo ...
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based MediassociatesMediassociates will handle media planning, buying and analytics in a partnership wi ...
- Barrington Media Group Rebrands As BMG360Founded in 2003, BMG360 offers online and offline marketing services. ...
- Shapiro for Governor: Where are the Persuadable Voters?In the most purple of purple states, conventional wisdom holds that Pennsylvanian ...
- If It Misleads, It LeadsThe only thing more partisan than American politics is points of vi ...
