- Danger Downstream: Your Data May Be Leaking, And You Could Be Sued
Email Insider, Ray Schultz - Thursday, August 31, 2023
Lokker offers a free audit of your site, and says it c ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Emplifi Debuts Customer Data Analytics Engine
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new solution combines data ranging from social-media behavior to influencer marketi ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Content Marketers Are Turning To AI For Tasks
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
But most marketers surveyed in a new report said the career ladd ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- What Positive And Negative Swings In Search Terms Say About People
Performance Marketing Insider, Laurie Sullivan - Thursday, August 17, 2023
Wall Street analysts have analyzed keyword search insights to identify trends f ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Television News Daily, Wayne Friedman - Wednesday, August 16, 2023
In consumer demand for programming on all networks/platforms, the bulk of conte ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
Judge William Orrick indicated he will allow Facebook users to proceed wi ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
"What we are witnessing is both forms of TV content access ...
- YouTube Adds New And Returning Viewer Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 10, 2023
YouTube earlier this week launched an analytics metric for a report ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Google Analytics 4 Reports Get New Match Types
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 7, 2023
Google report filters now support the Match Types "begins with," "exactly matches ...
- Web Users Battle Google Over Health Data
Digital News Daily, Wendy Davis - Friday, August 4, 2023
Google is urging a federal judge to reject web users' request f ...
- AI Goes To Market: Email Senders See Issues, But Most Are Believers
Email Insider, Ray Schultz - Monday, August 7, 2023
A third of marketers are unfamiliar with AI in email marketing, Sel ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
TV Watch, Wayne Friedman - Monday, August 7, 2023
Roku is way ahead of some other platforms. But don't expect th ...
- Google Launches Latest Audience Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has released a new Audience report that marketers c ...
- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Meta Urges Judge To Toss Privacy Suit By Online Tax Filers
Digital News Daily, Wendy Davis - Friday, July 28, 2023
Meta says it didn't want users' tax information, and contractually prohibited onli ...