- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- HubSpot Announces New Cross-Platform AI Strategy
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
At its Inbound 2023 presentation, HubSpot announced the launch of its fu ...
- Drone-Based OOH Cleared For Takeoff In Miami
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
The new dservice promises advertisers greater flexibility, accountability and lower costs d ...
- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- YouTube Expands Creator Monetization Access, Launches Comparative Analytics
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
YouTube has expanded lowered eligibility requirements for its partner program to ...
- Danger Downstream: Your Data May Be Leaking, And You Could Be Sued
Email Insider, Ray Schultz - Thursday, August 31, 2023
Lokker offers a free audit of your site, and says it c ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Emplifi Debuts Customer Data Analytics Engine
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new solution combines data ranging from social-media behavior to influencer marketi ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Content Marketers Are Turning To AI For Tasks
Email Marketing Daily, Ray Schultz - Friday, August 18, 2023
But most marketers surveyed in a new report said the career ladd ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- What Positive And Negative Swings In Search Terms Say About People
Performance Marketing Insider, Laurie Sullivan - Thursday, August 17, 2023
Wall Street analysts have analyzed keyword search insights to identify trends f ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Television News Daily, Wayne Friedman - Wednesday, August 16, 2023
In consumer demand for programming on all networks/platforms, the bulk of conte ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
Judge William Orrick indicated he will allow Facebook users to proceed wi ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
"What we are witnessing is both forms of TV content access ...
- YouTube Adds New And Returning Viewer Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 10, 2023
YouTube earlier this week launched an analytics metric for a report ...
- Doug Rozen Out At Dentsu Media, Merkle Media Placed Under iProspect
MediaDailyNews, Joe Mandese - Thursday, August 10, 2023
No explicit successor was named, but former Merkle Chief Media Officer L ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Google Analytics 4 Reports Get New Match Types
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 7, 2023
Google report filters now support the Match Types "begins with," "exactly matches ...
- Web Users Battle Google Over Health Data
Digital News Daily, Wendy Davis - Friday, August 4, 2023
Google is urging a federal judge to reject web users' request f ...
- AI Goes To Market: Email Senders See Issues, But Most Are Believers
Email Insider, Ray Schultz - Monday, August 7, 2023
A third of marketers are unfamiliar with AI in email marketing, Sel ...