Tag results for "analytics"
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming DeclinesSpending on video services by U.S. households is projected to fall ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research OfficerAs Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Chrome Users Lose Round In Privacy BattleSiding with Google, a federal appellate court has refused to intervene ...
- PulsePoint And Komodo Health Debut Patient Analytics/Measurement ToolThe tool combines PulsePoint data with the Komodo Healthcare Map to provi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad InventoryGoogle will soon roll out four features for Performance Max, from exclusio ...
- Longer Video Ads Are More Effective For Mobile, Study FindsLonger video ads have proven more effective than their shorter counterparts, wi ...
- DMi Partners Ups 4 Staffers To VP RolesThe Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- Data Pros Rely Heavily On Publicly Available Web Data: StudyMost data professionals say they could not operate without publicly available w ...
- Here's Why NBCU's Next New Currency Is Bound To Resonate With YouThat's because it's actually going to measure the resonance of your ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSOKaushik comes to performance agency Croud after 16 years at Google, whe ...
- OpenSea Announces New Tools For Creators' NFT DropsNFT marketplace OpenSea has released the next phase of Drops, featuring too ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media AgencyEssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- LinkedIn Lets Users Customize How Articles Appear In Search EnginesLinkedIn members can now customize SEO titles and descriptions to control h ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, OthersAI software firm C3 AI has released the first product of i ...
- Tinuiti Acquires Ampush In Move To Further Support Paid SocialPerformance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Tech Stretch: The Most Popular Marketing Apps Now Being UsedAnalytics is the top category, but data warehouses have moved into seco ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content"Ad environments that fall into grey areas require careful judgment calls ...
- Search Agency Of The Year: MerkleIt's not just the technology and data analysis that supports Merkle's nominati ...
- In The World Of Measurement--2023Marketing budgets this year stand to face scrutiny in an economic downtur ...
- Technical SEO: What's Important In 2023Google's formal announcements have a material impact on business and plans f ...
- Growth Fund Scaleworks Acquires Import.ioImport.io streamlines data collection for enterprise brands, providing analytics covering thousands ...
- Meta Sues Analytics Company Voyager Labs Over Data ScrapingMeta Platforms has sued analytics company Voyager Labs, which works with l ...
- Wehype Expands Influencer Marketing For Mobile GamingInfluencer marketing agency Wehype has announced an expansion of its services in ...
- Media All Star: Delphine Fabre-HernouxFabre-Hernoux says privileged access to the inside thinking about and application ...
- Picture Perfect: Why Marketers Say They Need Data VisualizationMany marketers acknowledge that it is challenging to share data within the ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper MarketingAnsa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- Retention Road: Identifying In-Need and At-Risk CustomersBelle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Chrome Users Ask Appeals Court To Take Up Privacy Battle Over 'Incognito' Mode"Google's omnipresence should not grant Google a free pass to collect a ...
