- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Meta Urges Judge To Toss Privacy Suit By Online Tax Filers
Digital News Daily, Wendy Davis - Friday, July 28, 2023
Meta says it didn't want users' tax information, and contractually prohibited onli ...
- Google Sued For Allegedly Overcharging 'TrueView' Advertisers
Digital News Daily, Wendy Davis - Thursday, July 27, 2023
Google autoplays video ads "into the void," two advertisers allege in ...
- X Corp. Sues Bright Data Over Scraping
Digital News Daily, Wendy Davis - Wednesday, July 26, 2023
"Bright Data scrapes and sells millions of records from X Corp.'s ...
- Horizon Media Chooses Precisely As Its Location Data Provider
Email Marketing Daily, Ray Schultz - Wednesday, July 26, 2023
Precisely PlaceIQ data will be integration within Blu, Horizon's connected marketing platf ...
- TikTok Provides Ad Partners With Post-Purchase Survey Data
Digital News Daily, Colin Kirkland - Tuesday, July 25, 2023
TikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will gi ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.
Marketing Daily, Teresa Buyikian - Monday, July 24, 2023
Kura Sushi allows diners to grab plates of sushi off a convey ...
- FTC Warns Health Apps Over Privacy
PolicyBlog, Wendy Davis - Thursday, July 20, 2023
Federal officials warned health app developers about the risks of tracking technolo ...
- Few Firms Are At High Levels Of Customer Understanding, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, July 20, 2023
Few firms use identity resolution to unite data signals in a sing ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Digital News Daily, Wendy Davis - Wednesday, July 12, 2023
Popular tax preparation sites shared "millions" of users' sensitive information with Met ...
- Study: Marketers Lack Confidence In Reliability Of Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Nearly half of marketers participating in study conducted by Forrester Consulting ...
- What You Should Track: 7 Key Email Metrics
Email Marketing Daily, Ray Schultz - Friday, July 7, 2023
Marketers should not limit themselves to counting opens and clicks. Here a ...
- ChatGPT Worldwide Traffic Drops Nearly 10% In June
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Worldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, accordi ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- Why Google's Automated Move To GA4 May Not Be A Reliable Migration For Audiences
Performance Marketing Insider, Laurie Sullivan - Friday, June 30, 2023
Kristen Scott, Whereoware senior director of analytics, believes basic sites can g ...
- They Need Data: B2B Firms Bothered By Lack Of Information And Analytics
Email Insider, Ray Schultz - Wednesday, June 28, 2023
Insights and analytics are the top demand-generation challenge, Anteriad reports. ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...
- Google Rolls Out Support For AMP In GA4 For All Publishers
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 27, 2023
Google on Tuesday announced support for AMP in Google Analytics 4 (GA4 ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen Network
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Advertisers can vie for limited inventory on Kroger's digital cooler screens throu ...