Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
- by Fern Siegel , August 21, 2023
Podcast company Acast named Podscribe as its preferred attribution partner in all markets. The deal gives Acast advertisers attribution services at no additional cost, allowing them to measure and optimize ad campaigns.
As part of this move, Acast will end its partnership with Spotify on Sept. 1. It will no longer accept new campaigns using Spotify's ad analytics.
Podscribe services, certified by the IAB, are used by BetterHelp, Athletic Greens and Manscaped. Podscribe will also allow Acast’s advertisers to measure the effect of podcast show promotion, by tracking subsequential listener behavior.
"Our team’s dedication to providing top-notch services that help advertisers make data-driven decisions and maximize their podcast ad investments matches Acast’s scale and dominance perfectly," said Pete Birsinger, CEO-founder at Podscribe.
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Separately, Acast named Greg Glenday as Chief Business Officer for the global organization. Glenday is the former CEO at Lightbox Video Network.
In addition, it tapped Ricardo Neto as vice president of sales in the U.S. Previously, Neto was director of client partnerships at Spotify. Finally, Tiffany Ashitey was elevated from Acast creator network director to interim U.S. managing director.
